The Team


The Team



Here at LEXIDESIGN, we believe that creativity requires discipline as much as dreaming, so we like to follow a few rules...

Rule #1: Hard work and margaritas are not mutually exclusive

Rule #2: Laugh often (see Rule #1)

Rule #3: Trust the process (see Rule #1)

Rule #4: Take pride in the details (see Rule #1)

AS A team, WE bring DREAMS into reality BY buildING innovative, authentic BRANDS FOR FIERCE, aspirational female ENTREPRENEURS. THIS IS WHY WE LOVE WHAT WE DO.




Our story started in the mind of Alexis Ufland—a visionary and 20-year veteran of the spa industry. 



owner | boss babe | #spaguru | buys the margs

She may jokingly call herself an “oldie,” but Alexis Ufland is definitely a top “goodie” in the industry.

Ufland started her career with extensive, international experience. Beginning with Steiner Transocean (the world's largest spa company) and Carnival Cruise Lines, she served as THE aerobics instructor. There’s a video out there with her and Kathie Lee Gifford working out... Jane Fonda would be so proud. Moving to Singapore, Ufland collaborated with a consulting firm to develop and launch new spa concepts throughout Asia. From there, she revamped a premiere Destination Spa in Italy before heading to Spain to consult with Marriott International. During that collaboration, Ufland built a premiere spa and fitness center in the Canary Islands. She returned to New York City in 2000, building the first Medical Spa in the country and helping to shape and mold the medical spa industry. Her clients are diverse: from Deepak Chopra to the Starwood and Marriott Hotel Groups.

For the past 18 years, Ufland has owned and operated LEXIDESIGN: a consulting, branding, and marketing firm specializing in spa, beauty, and wellness. Driven by the principle that rules should be broken, concepts should be fresh and innovative, and a customer's experience should be unforgettable, Ufland's integrity, professionalism, and humor allow her to guide entrepreneurs around the world in building the company of their dreams. 


photo, video, web design | #teamhottiE | mixes the drinks


digital marketing director | #themillennial | reminds us to hydrate


strategy+content director | #positivevibes | drinks the margs