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Beauty Cult

Redondo Beach, CA

 

LA is known for beauty that’s hip, cool and youthful—so what better spot for The Beauty Cult, Dr. Clara Yu’s vision to make a Botox spa fun and social? With an eye on franchising, Dr. Yu—who also touts a cool skincare line—tapped Lexi Design to capture that casual West Coast vibe in every aspect of a branding, design and social media package. The result: Botox is positioned as easy and informal, not stuffy and stodgy.