Already successful with a retail hair care line, Janell Stephens needed a “standout” skincare idea for spa clientele. Our research found an untapped niche: Organic products that treat body skin like face skin, to eliminate brown spots, banish wrinkles and moisturize. BodySKIN was born! Lexi Design developed the concept, branding and directed the photo shoot to ensure the BodySKIN website and all social media channels look awesome.
San Francisco, California
Cheryl Pierce envisioned a spa where women could find clinical skincare in a space that’s young, fun and cool. She enlisted Lexi Design to spearhead the project including Concept, Business plan, branding and the development of a private label product line. The unique point of difference? A Visia® machine in the entry so patrons can have their skincare regimen custom curated. Skinworx, now a fixture on trendy Union Street, signed up more than 100 members in just six months!
Truth + Beauty
Roslyn, New York
Bravo Reality Star Cori Goldfarb envisioned a ‘beauty playground’ and she enlisted Lexi Design to bring that vision to life. The 5,000 square Foot, state-of-the-art medical spa has nine treatment rooms that invite clients to choose from one of 10 beauty solutions, plus luxury products from the spa’s private label skin care line.
Chopra Center @ Dream Hotel
New York, New York
Deepak Chopra joined forces with Hotelier Vikram Chatwal to bring the Chopra experience to his new boutique hotel chain, The Dream Hotel. The objective was to convey Deepak’s message of spiritual enlightenment while maintaining the hotel’s modern edge. The result was an environment that fuses ancient Indian tranquility with urban metropolitan chic.
Austin-based entrepreneur Amada Lyles employed Lexi Design to create a spa concept to dazzle even Texas’ ‘Capital of Cool’! This 12,000 square foot day spa offers three distinct programs: Anti-social - traditional spa services sold a la carte; social society - a monthly membership program; and social butterfly - an option which allows groups to gather at private parties.
This 11,000-square foot facility, named after a Robert Frost poem celebrating women’s strength, combines eco-friendly spa services with an exceptional retail boutique and organic café. Everything in the spa is sustainable from the energy-efficient, reclaimed building materials, such as vintage light fixtures to organic cotton towels and local, earth-safe retail choices.
Two Spa Girls Beauty Lounge
North Haven, Connecticut
My passion for spas dates back to my teens, when I first got facials in my hometown from the mom of Andrea Friedman Blair. Thirty years later, what a joy to work with Andrea and her partner, Terri! My goal was to solidify the image and business model of Two Spa Girls, emphasizing its close-to-home appeal. Here, clients enjoy cozy camaraderie as well as expert services makeup, facials, manicures, and much more.
Nicole Frontera Beauty
Rockaway Beach, NY
When nurse practitioner and 'Queen of Injectables', Nicole Frontera, realized her time was best utilized making her clients beautiful, she chose Lexi Design to assist her with branding and marketing. After a comprehensive brand audit that included revamping the website, newsletter, advertising, digital strategy and social media channels, Nicole Frontera Beauty is busier than ever!
A Spa Above
Staten Island, New York
Being married to a successful New York plastic surgeon, owner Lynn Cutolo is mindful of the increased demand for cosmetic procedures. So, it seemed logical to add a spa component to her husbands’ practice, housed in adjacent space and offers an extensive menu of treatments and post-operative solutions. This 1,200 square foot spa strikes the perfect balance between medical and luxury services.
On the Side Spa
Westfield, New Jersey
With an outstanding staff, great products, plus a stunning space renovated by top interior designer Clodagh, what more did On the Side Spa need? Marketing with as much polish and panache as the spa itself¾to get old clients back, new clients in. Lexi Design revamped the website, initiated a newsletter and inaugurated a social media strategy. In just one year, On the Side saw its Christmas sales jump an unprecedented 35%.
Santa Barbara, California
When Suzanne Boisvert wanted to build an oasis in Santa Barbara, she enlisted Lexi Design to create a unique spa concept that fused her love for the Far East with her passion for European skin care. For each Western-style treatment on the spa menu, there is an Eastern counterpart. A luxury skin care line enhances this innovative theme by incorporating the best ingredients from both East and West.
Dr. Lawrence Fliegelman and Dr. Richard Levin enlisted Lexi Design to create a place where clients could receive “results oriented” services in a luxurious, serene setting. Just blocks from the beach, this little gem of a spa offers an expansive range of services including Botox, fillers and lasers under the supervision of medical professionals.
New York, NY
Perched above the SoHo Integrative Health Center, this 2,500 square foot spa was a pioneering prototype when it opened in 1999. Renowned dermatologist Dr. Laurie Polis hired Lexi Design to develop one of the first true medical spa in the country. The menu is equal parts medical and holistic, offering everything from Eastern therapies to nitty-gritty skin work—like microdermabrasion, Epilight laser hair removal, and capillary-zapping FotoLite facials.
Elle Spa at Eden Roc Hotel
Elle Magazine inaugurated its first spa, retail boutique and event space within Miami’s legendary Eden Roc Hotel. Hired to focus on the retail aspects, Lexi Design had to take a challenging space and find a way to seamlessly sell clothing, jewelry, spa products, and gift items plus create a spa ‘check-in’ while capturing the flair that reflected a luxury hotel and top beauty publication.
White Tea Spa
New York, New York
Foot model and aspiring spa owner, Anandy Hazoury, called Lexidesign to help her design a concept that revolved around the newest anti-oxidant to hit the market, white tea. The result? Part tea house, part spa, clients can relax and drink from an array of exclusive teas all while enjoying spa treatments that harnessed white tea’s unique, therapeutic powers.
Michelle’s Personalized Skincare
To Michelle Powell, a seasoned aesthetician and entrepreneur, personalization was key: Her corrective skincare clinic specialized in customized treatments for clients. The goal? Craft all branding at Michelle’s Personalized Skincare to reflect this standout benefit. The tactic? Update her website, rewrite her spa menu, elicit client testimonials. The result? Lexi Design’s artful strategy ensured Michelle’s personality shone through and through!
Oakhurst, New Jersey
Dr. Raj Gupta already owned a successful Spine and Pain Institute when he enlisted Lexi Design to help him develop a comprehensive wellness and self-care centre. Soul Focus is a 16,000 square foot facility that now includes the existing Spine and Pain Institute, a high-end exercise salon called Focus Fitness, and a new medispa, Soul Spa, that offers top beauty and relaxation services, elite nutritional counselling and much more.
New York, New York
Working with limited space, Lexi Design needed to rely on a clever concept rather than a grandiose layout. At Simply Spa, clients book by time rather than by service and multi-tasking technicians are mobile, so clients can indulge in several services without having to leave their room. The menu includes the SimplySession, a full 60 or 90 minutes of a single service, or the SimplySampler, 60 or 90 minutes of up to four services. A perfect solution for busy New Yorkers!
Medical Aesthetics of the Hudson Valley
Kingston, New York
This medical spa, thriving for over a decade, needed a simple reboot to take things to the next level. With that happy challenge, owner Gale Wolfe sought Lexi Design’s expertise to revamp her software, revise her business model, redo her compensation structure, plus rewrite her website content and oversee a new photo shoot. That complete rebranding gave Medical Aesthetics of the Hudson the makeover that made the difference.
Artesian Hotel, Sulphur, Oklahoma
Since launching Sole’renity in 2014 at the historic Artesian Hotel, Rhonda Mordecai has met with much success--including an award nod from Better Homes & Gardens as one of America’s “10 Best Family Spas.” With the goal of franchising, Rhonda enlisted Lexi Design to create spot-on content and branding. We also designed standard operating procedures to ensure each Sole’renity offshoot will prosper and thrive.
Sao Paolo, Brazil
Located in the heart of the Serra da Cantareira, the Unique Garden Hotel & Spa is a four-star sanctuary dedicated to nature and wellness. It includes 30 acres of gardens, exotic greenhouses, a variety of wood and stone villas and an incomparable spa offering over 80 different Brazilian-inspired treatments. This project was the brainchild of the late Victor Siaulys; which was an honour to get to know and work with him.