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Spa Coaching


Lexi Design's Spa Coaching program assists existing spa owners with Spa operations, Spa Sales and Spa Marketing support and advice. Contact a Lexi Design Spa Consultant today! 

 

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Spa Coaching


Lexi Design's Spa Coaching program assists existing spa owners with Spa operations, Spa Sales and Spa Marketing support and advice. Contact a Lexi Design Spa Consultant today! 

 

FINANCIAL ANALYSIS

INNOVATIVE MARKETING PLANS

OPERATIONS OVERHAUL

SALES CULTURE CREATION

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Financial Analysis


Lexi Design will conduct a comprehensive Spa Profitability Analysis. This Spa Financial Analysis is a customized way to pinpoint areas of your business that require attention and improvement.

Financial Analysis


Lexi Design will conduct a comprehensive Spa Profitability Analysis. This Spa Financial Analysis is a customized way to pinpoint areas of your business that require attention and improvement.

 

FINANCIAL ANALYSIS

Understanding your numbers is vital to the success of any business. If your business entails such difficult tasks as controlling product usage, handling fluctuating traffic patterns and addressing seasonal highs and lows, having a handle of financials can be extra challenging and very important. Lexi Design will conduct a comprehensive spa profitability analysis to pinpoint areas of your business that require attention and improvement. The focus of the analysis will be twofold: how to increase revenue, and how to decrease unnecessary expenses. We’ll begin by analyzing your revenue channels to ensure you are maximizing your profitability. From there, we’ll review all your expenses in detail, with an eye toward isolating costs that might be trimmed. Finally, we will conduct an overall cash flow Analysis, setting both monthly and quarterly spending/saving goals. Since any business must be prepared for the unforeseen, we’ll advise on ways to retain more cash to weather unexpected incidents, which in turn will improve overall financial performance.

 Analyze Revenue Channels

  • Perform Cost Analysis
  • Review Pricing
  • Recommend Suitable Markups

Review Fixed Costs & Payroll

  • Determine Service Provider Pay Scales
  • Analyze Inventory Controls & Vendor Agreements
  • Advise on Refinancing & Loan Renegotiation

Cash Flow Analysis

  • Set Specific Goals
  • Prepare for Shortfalls & Growth
  • Improve Overall Financial Improvement
 
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Operations Overhaul


In our Operations Overhaul program, we start by studying your existing model to spot any inefficiencies and breakdowns, then we translate our findings into a solid plan, designed to make your infrastructure as efficient as possible. The key components: Policies, Standard Operating Procedures and Systems.

Operations Overhaul


In our Operations Overhaul program, we start by studying your existing model to spot any inefficiencies and breakdowns, then we translate our findings into a solid plan, designed to make your infrastructure as efficient as possible. The key components: Policies, Standard Operating Procedures and Systems.

 

OPERATIONS OVERHAUL

A business can get into an under-performing rut for any number of reasons. What’s the most common culprit? A breakdown in the business model. A solid operating system that reflects your original vision and purpose is key to any successful enterprise. In our Operations Overhaul, we start by studying your existing model to spot any inefficiencies and breakdowns. Then we translate our findings into a solid plan, designed to make your infrastructure as efficient as possible. The key components: policies, standard operating procedures and systems that improve the quality of the guest experience and strengthen team commitment which, combined, will ultimately increase your profits. Ongoing support is provided to spa owners who wish to have a sounding board and a second set of hands on a more consistent basis.

 Evaluate Existing Business Model

  • Review Operation to Pinpoint Breakdowns
  • Analyze Organizational Chart, Job Roles & Job Descriptions
  • Asses Operational Flow
  • Enhance Guest Experience

Implement Turnkey Systems

  • Update Standard Operating Procedures
  • Create Daily Task Lists and Spa Policies
  • Revamp Operations Manuals
  • Create Opening & Closing Procedures
  • Create Supporting Back of House Forms

Maintenance & On-going Support

  • Weekly Phone Consultations
  • Periodic Site Visits
  • Consistent Communication with Owner
 
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Innovative Marketing


Lexi Design crafts a signature, promotional campaign that embodies your brand and speaks directly to your customers through Grass Roots Initiatives, Promotional Campaigns, Digital Strategy, and Social Media. 

Innovative Marketing


Lexi Design crafts a signature, promotional campaign that embodies your brand and speaks directly to your customers through Grass Roots Initiatives, Promotional Campaigns, Digital Strategy, and Social Media. 

 

INNOVATIVE MARKETING PLANS

Today’s customers respond to intimate, relationship-building messaging from their local businesses. With that in mind, Lexi Design sets out to define your target market and its sub markets; this information is key to crafting a signature, promotional campaign that embodies your brand and speaks directly to your customer. Through grass roots initiatives, promotional campaigns, digital strategy, and social media. Lexi Design will create an innovative, cost effective marketing plan that builds a sense of community within your spa that, in turn, will help you attract new, reclaim past, and upsell existing clients.

 Grass Roots Initiatives

  • Seek Community Outreach Opportunities
  • Seek Strategic Partnerships
  • Encourage Charity Involvement
  • Orchestrate On & Offsite Event Marketing

Promotional Campaign

  • Define your Target & Sub Markets
  • Create Signature Promotional Campaign
  • Produce Consistent Newsletters, Ads & Marketing Collaterals

 

Digital Strategy

  • Identify Digital Marketing Software Platform
  • Develop Social Media Content & Cohesion
  • Implement SEO & Adword Campaigns
  • Create SEO-Friendly Bogging
  • Create Video Blogging, Tutorials & Sales Videos

Public Relations

  • Create Press Release, Fact Sheets & Bio
  • Recommend Cost Effective PR Campaigns
     
 
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Sales Culture


Creating a Sales Culture continues to generate business even if the business owner isn’t around. Lexi Design begins by reviewing your current product and service offerings. We then look at the potential revenue as a whole and distribute revenue responsibility among the members of your team. Sales Targets, Weekly Incentives and a Motivation & Support System are implemented to keep staff enthusiastic and striving toward goals. 

Sales Culture


Creating a Sales Culture continues to generate business even if the business owner isn’t around. Lexi Design begins by reviewing your current product and service offerings. We then look at the potential revenue as a whole and distribute revenue responsibility among the members of your team. Sales Targets, Weekly Incentives and a Motivation & Support System are implemented to keep staff enthusiastic and striving toward goals. 

 

CREATING A SALES CULTURE

Are you the only one recommending services, rebooking clients and selling products? Do sales drop when you aren't present? Creating a sales culture will continue to generate business even if the business owner isn’t around. By distributing the revenue responsibility across your team, you’re not only free from the day-to-day, but you’re better able to focus on growing your business. Lexi Design begins by reviewing your current product and service offerings. We then look at the potential revenue as a whole and distribute revenue responsibility among the members of your team. Sales targets, weekly incentives and a motivational and supportive System are implemented to keep staff enthusiastic and striving toward goals. Finally, your staff can become more adept at closing sales by learning some simple insider tips. Lexi Design will provide onsite team sales lectures to give your staff a simple, workable approach to selling and hitting sales targets.

 Realize Financial Potential

  • Analyze Opportunities & Deficiencies in Services, Upgrades & Products
  • Identify Spa Revenue Potential
  • Review Compensation & Commission Structure

Create Sales Targets

  • Create Attainable Individual Sales Targets
  • Develop Weekly Goals & Incentive Program
  • Implement a Sales Motivational &  Support System

Staff Sales Training

  • Produce Sales Training Lectures
  • Schedule Product Knowledge Training
  • Create an Accountability Reporting System