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Spa Marketing


...The perfect solution for the overworked entrepreneur that desperately needs a second set of hands (and eyes).

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Spa Marketing


...The perfect solution for the overworked entrepreneur that desperately needs a second set of hands (and eyes).

PROMOTIONAL CAMPAIGNS

DIGITAL STRATEGY

GRASS ROOTS INITIATIVES

SOCIAL MEDIA

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Promotional Campaigns


Promotional Campaigns


 

PROMOTIONAL CAMPAIGNS

Promotional Campaigns are designed to stimulate sales and increase revenue. Campaigns must be carefully crafted to send a clear message to your target market. Our goal is to build awareness and excitement about your promotions. The ultimate objective is to create a sale that motivates the consumer to take action while still maintaining the integrity of the brand. Promotions can include service, membership and product discounts, BoGo’s, flash sales, value-add, loyalty programs, referral programs and more. Lexi Design will devise a quarterly promotional plan expressly for you with strategies derived from your unique service offerings, product selection and clients’ buying patterns.

Loyalty & Referral Programs

  • Loyalty Programs to Reward Best Clients
  • Referral Programs to Increase Client Traffic
  • Membership Programs

 

Quarterly Promotional Strategy

  • Monthly Promotional Plan
  • Primary & Secondary Sales
  • Implement Tracking Programs

Value-Add & Flash Sales

  • Discounts, Value-Adds & BOGOs
  • Weekly Social Media Sales
  • Attractive Call-to-Actions
 
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Digital Strategy


Digital Strategy


 

DIGITAL STRATEGY

Lexi Design exclusively partners with Marketing360, a digital marketing agency that specializes in Internet marketing for spas and medicals spas by using a proprietary method designed to generate sales and grow your brand. Using Search Engine Optimization (SEO), Marketing360 focuses not only on increasing your rankings, but improving the ‘clickability’ of your listings as well as the ‘convertibility’ of your organic traffic. Combined with a customized Pay Per Click (PPC) Campaign, Marketing 360 creates enticing, targeted ads on the most ‘lead producing’ keywords. The combination of both SEO and PPC advertising increases your business’s ranking and visibility. In turn, this dual ad plan will drive qualified traffic to your website to produce more qualified leads and ultimately generate more sales.

 
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Search Engine Optimization

  • Determine 'Lead Producing' Key Words
  • Optimize Your Website
  • Increase Your Ranking Visibility in the Natural Search

Pay per Click Advertising / PPC

  • Determine 'Lead Producing' Key Words
  • Develop Creative Ad Copy & Landing Pages
  • Run Targeted Ads

Track Progress

  • Personal Dashboard to Monitor Progress
  • Track & Change Program According to Success
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Grass Roots Initiatives


Grass Roots Initiatives


 

GRASS ROOTS INITIATIVES

Attempting to compete with big business advertising campaigns is expensive and ineffective for small businesses. Research shows that today’s customers respond to intimate, relationship-building messaging and that’s where local businesses have a solid, distinct advantage. From events to sampling programs, charity work to strategic partnerships, a grass roots marketing campaign is a cost-effective technique that integrates you and your business into the local community. This hands-on approach will help you gain a loyal and supportive client base. Lexi Design will create a grass roots marketing plan that builds a sense of community within your spa to attract new, reclaim past, and upsell existing clients.

Digital Newsletters

  • Create Content for Newsletters
  • Design & Create Branded Newsletters
  • Write Relevant Monthly Blog

 Strategic Partnerships

  • Charity Affiliations
  • Partner with Like-Minded Businesses
  • Develop Vendor Relationships

 Grass Roots Initiatives

  • Seek Community Outreach Opportunities
  • Seek Strategic Partnerships
  • Encourage Charity Involvement
  • Orchestrate On & Offsite Event Marketing
 
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Social Media


Social Media


SOCIAL MEDIA

 

Social Media is an easy and instantaneous way to speak directly to your customer base. Lexi Design will create relevant content, engage and increase followers, and build brand awareness across all social media channels. With daily posts that include current and relevant posts including promotions, article shares and contests. Lexi Designs will do precisely what social media is designed to do; engage followers in a venue that leverages the advantages of swiftness and significance, with the goal of sparking customers’ need for immediate response. Daily monitoring of all platforms will ensure a timely and appropriate response to comments, messages & posts. The goal of our posts will be to engage followers on a consistent basis, boosting your visibility and producing more loyalty to your brand.

 
 
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 Content Development

  • Create Daily Posts on Facebook, Twitter, Instagram, LinkedIn & Google+
  • Develop a Signature Youtube Channel
  • Create Signature Branded Memes

Engage & Increase Followers

  • Assist in Facebook Ads
  • Encourage Discussion Among Your Audience
  • Monitor Your Online Reputation

Build Brand Awareness

  • Build Your 'Know, Like, Trust' Factor
  • Build You as An 'Authority'
  • Create Signature Branded Memes