The perfect solution for the entrepreneur who desperately needs a second set of hands (and eyes).
PROMOTIONS | DIGITAL | GRASSROOTS | SOCIAL
PROMOTIONAL CAMPAIGNS
Promotional campaigns are designed to stimulate sales and increase revenue. Our goal is to create a sale that motivates the consumer to take action while still maintaining the integrity of your brand. Promotions can include service, membership and product discounts, BOGOs, flash sales, value-add, and more. LEXI DESIGN will devise a quarterly promotional calendar utilizing your unique services, products and client buying patterns.
Quarterly Promotions
Develop Monthly Promotional Plan
Create Service + Product Sales
Devise Tracking Strategy
Sales Types
Utilize Discounts, Value-Ads + BOGOs
Create Social Media Ads + Sales
Employ Call-to-Actions
Loyalty + Referral Programs
Develop Loyalty Program
Create a Referral Program
Design Memberships
DIGITAL STRATEGY
LEXI DESIGN partners with your digital marketing agency to oversee your Search Engine Optimization (SEO) and Pay Per Click (PPC). The combination of both SEO and PPC advertising increases your business’s ranking and visibility. This dual ad plan will drive traffic to your website to produce qualified leads and ultimately generate more sales.
Search Engine Optimization
Determine Lead Producing Key Words
Optimize Your Website
Increase Your Ranking Visibility in the Natural Search
Pay Per Click Advertising
Determine Lead Producing Key Words
Develop Creative Ad Copy + Landing Pages
Run Targeted Ads
Track Progress
Monitor Progress on a Personal Dashboard
Track + Change Campaign According to Success
GRASSROOTS INITIATIVES
Attempting to compete with big business advertising campaigns is expensive and ineffective. Research shows that today’s customers respond to intimate, relationship-building messaging. From events to sampling programs, to charity work, to strategic partnerships, a grassroots marketing campaign is a cost-effective technique that integrates you into the local community. This hands-on approach builds a sense of community within your spa to attract new, reclaim past, and upsell existing clients.
Strategic Partnerships
Encourage Charitable Involvement
Partner with Like-Minded Businesses
Develop Vendor Relationships
Community Outreach
Seek Community Outreach Opportunities
Organize On + Offsite Events
Foster Brand Ambassadors
Digital Newsletters
Create Content
Design Branded Promotions
Write Relevant Monthly Blog
SOCIAL MEDIA
Social media is an easy and instantaneous way to speak directly to your customer base. LEXI DESIGN will create relevant content, engage and increase followers, and build brand awareness across all social media platforms. Daily posts will feature branded content using your signature colors, messaging, style, personality and culture. Daily monitoring of all platforms will ensure a timely and appropriate response to comments, DMs & reviews. The goal is to engage followers on a consistent basis, boosting your visibility and building more loyalty to your brand.
Content Development
Create Daily Posts on Facebook, Twitter, Instagram + LinkedIn
Develop a Signature Youtube Channel
Create Signature Branded Content
Engage + Increase Followers
Create Facebook + Instagram Ad Campaigns
Encourage Discussion Among Your Audience
Monitor Your Online Reputation
Build Brand Awareness
Build Your “Know, Like, Trust” Factor
Build You as An Industry Authority
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