Phase Four - BUSINESS DEVELOPMENT This final phase focuses on the development of the business infrastructure. The first task is to define the particulars of the Spa operation‹ mapping out, in very specific terms, both the client experience and the staff requirements. Once this information is in place, operation manuals are created, which include the Personnel Manual, the Front Desk Manual, Treatment Protocols and Collaterals Manual. The owner is provided with assistance in recruiting the Spa director and staff. Phase Three culminates in the creation a 3-4 week pre-opening training program‹one in which a Lexi Design staff will be on-site for a minimum of seven days‹to oversee all instruction and implement all systems. Turnkey Systems and Operation 1. Develop Spa Operation      a. Client          i. Spa Policies and Procedures          ii. Client Operational Flow and Guest Experience          iii. Strategies to integrate Spa and Medical              Patients (if applicable)      b. Staff          i. Staff Flow          ii. Staff Work Schedules 2. Development of Spa Operations Manuals     a. Personnel Manual          i. Staff Policies, Procedures, Job Descriptions and             Hierarchy          ii. Expectations, Daily Duties, Opening and Closing Procedures      b. Front Desk Manual          i. Customer Service          ii. Telephone Etiquette      c. Service Protocol Manual          i. Step by Step Protocols for all Spa Services      d. Collaterals          i. All Back of House Forms 3. Assist with Recruitment and Hiring of All Staff      a. Staff Hiring Plan      b. Recruitment Strategies      c. Interview Techniques 4. Pre-Opening Staff Training ­ On-site      a. Front Desk Training          i. Upload Computer System          ii. Appointment Taking          iii. Point of Sale Reporting      b. Spa Therapist Training - Coordinate All Service           and Product Vendors      c. Spa Manager Training          i. Payroll Processing          ii. Inventory and Purchasing Strategies          iii. Staff Quality Control Calendar          iv. Staff Service / Retail Targets and Staff               Incentive Program      d. Sales Training          i. Product Sales Training Grand Opening Marketing Strategies 1. Consult on Web Development      a. Create Web Structure / Layout      b. Assist with the Internet Marketing Plan          i. Assist with SEO ­ Keywords          ii. Web Advertising, Dedicated Blasts & Blogs 2. Assist with Marketing / PR firm      a. Grand Opening      b. Press Kit, Photos, Press Gift      c. Press Event      d. Initial strategies to create client traffic Deliverable 1. Spa Operations Documents 2. Manuals - Personnel, Front Desk, Service Protocol and Collaterals 3. Hiring Documents, Staffing Plan, Resume Review and Manager Interviews 4. On-Site Training ­ 5x Day Front Desk, 2x Day Manager, 1x Sales Lecture 5. Web Structure and Keywords Document 6. Meetings and Conference Calls with Marketing / PR firm 7. Weekly Phone Conference and On-going Support with Client