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The Beauty Method

Glendale, AZ

Kimbra Dafnis was poised to make the leap from solo aesthetician to proprietor of a multi-specialty spa—and she needed total brand development. Lexi Design studied the competition, then created an interior design scheme, logo, tagline and more to make The Beauty Method a standout. Laser treatments and Kimbra’s proprietary skincare methods became a cornerstone of the overall branding strategy.