Lexi Design begins by reviewing the spa’s concept and overall business strategy in order to create the spas brand identity. The first deliverable comes in the form of a ‘mood board’. This board is a visual representation consisting of images, language, color palette and other graphics that will give direction and bring your brand to life. Once a direction is chosen, Lexi Design will explore a variety of appropriate spa names that are able to be trademarked, along with a signature mark/typographic and unique color palette that exemplifies the brand and its strategic direction. This brand identity is then echoed in a multi-page, WordPress website, service menu/brochure, internal & external signage, gift bags and gift cards - in short, all the components that make up a powerful and consistent brand.
Spa Marketing Collaterals