Screen Shot 2018-03-22 at 10.07.19 PM.png
Silken Tent Logo.jpg
Screen Shot 2018-03-22 at 10.07.19 PM.png

Z Spa Branding


SCROLL DOWN

Z Spa Branding


BRAND IDENTITY

BRAND STORY

BRAND AUDIT

PRODUCT DEVELOPMENT

Silken Tent Logo.jpg

Z Brand Identity


Z Brand Identity


 

BRAND IDENTITY

Lexi Design begins by reviewing the spa’s concept and overall business strategy in order to create the spas brand identity. The first deliverable comes in the form of a ‘mood board’. This board is a visual representation consisting of images, language, color palette and other graphics that will give direction and bring your brand to life. Once a direction is chosen, Lexi Design will explore a variety of appropriate spa names that are able to be trademarked, along with a signature mark/typographic and unique color palette that exemplifies the brand and its strategic direction. This brand identity is then echoed in a multi-page, WordPress website, service menu/brochure, internal & external signage, gift bags and gift cards - in short, all the components that make up a powerful and consistent brand.

Website

  • Overall Strategy, Concept & Design
  • Full Programming Services

Environmental Signage

  • External Signage
  • Internal Way-finding Signage
  • Retail Shelf Talkers

Marketing Tools

  • Print Advertising Templates
  • General Direct Mail
  • E-mail Blast Templates

Spa Name

  • Unique & Ownable Business Name

Logo

  • Create Signature Mark/Logo
  • Create Unique Color Palette

Spa Marketing Collaterals

  • Spa Service Brochure & Price List
  • Business Stationary
  • Shopping Bags & Tissue
  • Ribbons & Stickers
  • Gift Certificates