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Beauty Cult

Redondo Beach, CA

 

LA is known for cool and youthful beauty—so what better spot for Beauty Cult, Dr. Clara Yu’s vision to make facials fun and social? With an eye on franchising, Dr. Yu—who also touts a cool skincare line—tapped LEXI DESIGN to capture that casual West Coast vibe in every aspect of a branding, design and social media package. The result: