Redondo Beach, California
Los Angeles is the apex of cool and youthful beauty—the perfect spot for Beauty Cult, a signature facial bar making beauty services a social outing.
Founder Dr. Clara Yu tapped LEXI DESIGN to capture a casual West Coast vibe mixed with modern glam in every aspect of branding, design, and social media. Beauty Cult captures medical aesthetics as youthful, cool and fun.
LEXI DESIGN created custom-made architectural touches throughout Beauty Cult, from intelligent ways to divide up the space and showcase retail, to multiple Instagram-worthy spots.
A BRANDED EXPERIENCE
Beauty Cult is a fully immersive, branded experience with an exclusive skincare product line, customized gift bags and gifts cards, and swag galore.
MAKE IT SOCIAL
LEXI DESIGN wanted the Beauty Cult social experience to feel naturally integrated: an open facial bar layout, an Instagram wall (and swing!) for post-treatment photos, and a Manifesto to add further depth and client-ownership to the brand.
IT’S ALL IN THE DETAILS
LEXI DESIGN believes the little details are what make a brand truly shine. An “arsenal of beauty tools” was built for Beauty Cult to make their menu customized and easy to navigate.