THE BEAUTY METHOD
Kimbra Dafnis was poised to make the leap from solo aesthetician to proprietor of a multi-specialty spa, but she needed total brand development. That’s when LEXI DESIGN stepped in.
Located just a few miles outside of downtown Phoenix, The Beauty Method creates aesthetic methods tailored to each individual’s modern lifestyle and skincare needs.
CREATING A STANDOUT BRAND
LEXI DESIGN studied the competition, then created an interior design scheme, logo, tagline, and more to make The Beauty Method a standout brand.
SERVICE MENU STRATEGY
LEXI DESIGN focused TBM’s menu on laser treatments and Kimbra’s proprietary skincare methods to build the foundation for all branding strategy.
CONTINUED MARKETING PLAN
Upon completion of its brick and mortar, The Beauty Method partnered with LEXI DESIGN for a continued marketing plan through branded newsletters, social media, and monthly specials.