LEXI DESIGN was challenged to help create an entirely new spa concept: to merge conventional and alternative medicine into a new hybrid of functional medicine.
Drs. Vivian Asamoah and Radha Tamerisa, two gastroenterologists, sought to blend wellness services with beauty aesthetics by incorporating Eastern and Western inspired treatments and products.
EAST MEETS WEST
LEXI DESIGN worked closed with the doctors to creatively present a menu that connected modern treatments like a Vitamin Drip Bar and injectables with traditional offerings like sauna and organic facials.
PRIVATE LABEL PRODUCTS
Desiring a personal touch in their curated mix of retail products from across the globe, LEXI DESIGN collaborated with the doctors to create a skincare line exclusive to ZAZEN Wellness.
LEXI DESIGN tied the ZAZEN experience together with cohesive branded elements: everything from customized gift bags and gift cards, to interior design elements and take-home brochures.
LEXI DESIGN consulted on ZAZEN’s partnership with a local Texas production company to create short form, explainer videos on the unique nature of their functional medicine spa.