THE FORMULA
Rye, New York
When owner/injector Nicole Frontera decided to launch her second location, she chose LEXI Design to help her bring her dream to life. Nestled in the heart of Rye, NY, The Formula, is a modern approach to beauty and wellness that combines treatments, procedures, and products that deliver subtle yet transformative results.
BRAND IDENTITY
Utilizing LEXI Design is crucial in crafting a name and logo for your medspa to authentically mirror your unique style. Our creative expertise ensures a visually compelling and cohesive representation, setting your brand apart in a competitive market and resonating effectively with your target audience.
BRANDED DETAILS
It’s all about the details. Gift bags, gift cards, signage and more incorporated The Formula’s palette, seamlessly integrating the brand into the operation and interior designs.
PRIVATE LABEL PRODUCTS
EXPERENTIAL VIDEO
Lexi Design’s creative direction for photo and video shoots is essential for capturing the essence of your medspa, as it ensures that each visual element aligns with your brand identity, conveying a cohesive and compelling narrative to potential clients. Thoughtful and artistic direction not only enhances the aesthetic appeal of your media but also creates a lasting impression, reinforcing the professionalism and allure of your medspa in the eyes of your audience.
GETTING SOCIAL
LEXI DESIGN is now collaborating with The Formula to effectively extend the brand’s voice into the marketing and social media world through targeted ads, promotions, and stylized posts.
