Turquoise-Flower and Gift Bag.jpg
Silken Tent Logo.jpg
Avia entrance.jpg
Mezz for web.jpg
You + Routine Group Shot (1).jpg
Turquoise-Flower and Gift Bag.jpg

Spa Branding


SCROLL DOWN

Spa Branding


BRAND IDENTITY

BRAND STORY

BRAND AUDIT

PRODUCT DEVELOPMENT

Silken Tent Logo.jpg

Brand Identity


Brand Identity


 

BRAND IDENTITY

Lexi Design begins by reviewing the spa’s concept and overall business strategy in order to create the spas brand identity. The first deliverable comes in the form of a ‘mood board’. This board is a visual representation consisting of images, language, color palette and other graphics that will give direction and bring your brand to life. Once a direction is chosen, Lexi Design will explore a variety of appropriate spa names that are able to be trademarked, along with a signature mark/typographic and unique color palette that exemplifies the brand and its strategic direction. This brand identity is then echoed in a multi-page, WordPress website, service menu/brochure, internal & external signage, gift bags and gift cards - in short, all the components that make up a powerful and consistent brand.

Website

  • Overall Strategy, Concept & Design
  • Full Programming Services

Environmental Signage

  • External Signage
  • Internal Way-finding Signage
  • Retail Shelf Talkers

Marketing Tools

  • Print Advertising Templates
  • General Direct Mail
  • E-mail Blast Templates

Spa Name

  • Unique & Ownable Business Name

Logo

  • Create Signature Mark/Logo
  • Create Unique Color Palette

Spa Marketing Collaterals

  • Spa Service Brochure & Price List
  • Business Stationary
  • Shopping Bags & Tissue
  • Ribbons & Stickers
  • Gift Certificates
 
Avia entrance.jpg

Brand Story


Our Brand Audit is a three-phase “reboot” designed to modernize your brand with consistent messaging and imagery for all of your marketing platforms and communication. The ultimate goal? To position you as an authority in the industry and create authentic messaging that emotionally connects with your target market by humanizing your brand.

Brand Story


Our Brand Audit is a three-phase “reboot” designed to modernize your brand with consistent messaging and imagery for all of your marketing platforms and communication. The ultimate goal? To position you as an authority in the industry and create authentic messaging that emotionally connects with your target market by humanizing your brand.

 

BRAND STORY

Today’s consumers are seeking brands that humanize, connect and build relationships. They look for valuable content that communicates in a real and thoughtful way. Lexi Design will uncover your unique personality, voice and culture and then develop these qualities into your signature brand story. Strategic content and copy will be created for all of your marketing platforms, including your website, spa menu and brochure. Your signature brand story will position you as an authority in the industry with an authentic message that humanizes your brand and establishes an emotional connection with your target market. A powerful brand story is vital to increasing client acquisition and helping you gain loyal, committed customers to increase your bottom line.

Define Core Message

  •  Identify the Message You Want to Deliver
  • Highlight Your Unique Culture
  • Create Your Brand’s Story and Philosophy

Uncover Your Signature Personality and Voice

  • Position Your Business as an Authority in the Industry
  • Create Authenticity to Humanize Your Brand
  • Create and Emotional Tie with Your Target Market

Write All Content

  • Create All Content and Copy for Website
  • Create All Creative Direction, Content Copy for Brochures and Sales Tools
  • Create Signature, Consistent Messaging for All Marketing Platforms

 
Mezz for web.jpg

Brand Audit


Brand Audit


 

BRAND AUDIT

For existing spa owners, our brand audit is a three-phase “reboot” designed to modernize your brand with consistent messaging and imagery for all of your marketing platforms and communication. The first step is a thorough evaluation of your brand’s attributes, values and core message. We uncover shortcomings and analyze whether the message you want to deliver is truly the message your clients are getting. From there, we reinvigorate your brand with a fresh and relevant approach. The ultimate goal? To position you as an authority in the industry and create authentic messaging that emotionally connects with your target market by humanizing your brand. After all, a powerful brand is vital to increasing client acquisition and helping you gain loyal, committed customers which, in turn, increase your bottom line.

 Brand Evaluation

  • Assess your Brand Attributes & Values
  • Pinpoint Deficiencies in Core Message
  • Appraise Existing Brand Identity
  • Appraise Marketing Communications
  • Identify the Message You Want to Deliver

Brand Definition

  • Understand Competitive Positioning
  • Distinguish How to Differentiate
  • Identify New Trends & Opportunities
  • Redefine your Brand Story, Culture, Personality & Core Message
     

 

Reboot your Brand

  • Reinvigorate with a Fresh & Relevant Approach
  • Position you as an Authority in the Industry
  • Create Authenticity to Humanize Brand
  • Create an Emotional Tie with your Target Market
  • Create Signature, Consistent Messaging for all Marketing Platforms & Communication
 
You + Routine Group Shot (1).jpg

Product Development


Product Development


 

PRODUCT DEVELOPMENT

Adding your own spa-branded product line to retail offerings helps engender customer loyalty while improving your brand’s visibility. It also lends added gravitas and credibility to your business - two key components for growth and success. Lexi Design creates customized spa, beauty & lifestyle products from start to finish. The process begins with an analysis of your existing brand. From there, we can produce a mix of products that is synergistic with your concept: each item will reflect your spa’s signature philosophy, method and system. Once the branded line is conceptualized, we create unique product names, descriptions and label designs. Finally, we devise a strategy and provide sales tools to help sell the product once it’s on your shelves. The end result is a product line that enhances your brand and improves your bottom line.

Product Development

  • Create Product Line’s Concept
  • Select Lab & Manufacturer
  • Develop Signature Profile and System

Content Creation

  • Create Product Names
  • Create Product Descriptions
  • Create Product Usage Directions

Packaging Design

  • Bottle, Lid and Box Selection
  • Bottle and Box Label Design
  • Design of Sales Tools