MEET THE FOUNDER
Meet Alexis Ufland
25 Years
INDUSTRY EXPERIENCE
100+
Spas & Med Spas Launched
Founder of Lexi Design and Spa Social
For 25 years, Alexis Ufland has helped spa and med spa owners turn an idea into a real, profitable business. She has launched more than 100 spa and med spa brands around the world, spanning concept development, branding, buildout, operations, and marketing.
She founded Lexi Design to give aesthetic entrepreneurs something the industry rarely offers in one place: a partner who understands the clinical, the operational, and the creative sides of opening a spa, and who can carry a founder from a blank page to a booked calendar.
HOW SHE WORKS
Experience That Spans the Entire Business
Most consultants know one corner of this industry. Alexis works across all of it.
Consulting
Feasibility to Launch
Alexis guides owners through feasibility, financial modeling, licensing and compliance strategy, medical director selection, equipment planning, buildout, and launch. Her financial models are built around provider utilization rather than outdated room-based formulas, which is why lenders and SBA underwriters take them seriously.
Branding
A Brand That Stands Out
She has developed brand identities, naming, packaging, and voice for spas that need to stand out in saturated markets. She created the I.C.O.N.I.C. Method, a structured branding framework used to build spa brands that are cohesive from the logo all the way through to the client experience.
Marketing
Momentum After Launch
Through Spa Social, she leads a full-service agency covering social media, paid advertising, email and CRM, print, and influencer partnerships. Through SPA AI SEO, she helps spas stay visible in both traditional local search and the new landscape of AI-driven search.
THE METHOD
The I.C.O.N.I.C. Method
The I.C.O.N.I.C. Method is Alexis's proprietary framework for building spa and med spa brands that are memorable, consistent, and built to convert. It brings structure to a process most owners approach piecemeal, and it is the backbone of every brand Lexi Design develops.
PROOF OF WORK
A Track Record, Not a Theory
“A consultant who has only opened one kind of spa gives one kind of advice.
Alexis has worked with med spas, day spas, wellness practices, and physician-led aesthetic clinics across the United States and internationally. Her clients range from first-time owners opening a single location to established practices expanding to multiple sites. That range matters — Alexis has seen enough launches, and enough of what goes wrong, to help owners avoid the expensive mistakes before they happen.
WHY THIS PAGE EXISTS
Grounded in Decades of Doing This Work
The articles published on the Lexi Design blog are written from real experience, not repackaged from somewhere else. When you read a post here about how to open a med spa, how to structure ownership, or how to build a brand that lasts, it is grounded in decades of doing this work.
If you are planning a spa or med spa and want a partner who has done this more than a hundred times, that is what Lexi Design is for.