Blog
The Lexi Design blog covers insights on spa and medspa consulting, branding, and marketing. From business strategies to design trends, our articles provide information to help spa owners and industry professionals create successful and recognizable brands.
Top 10 Most Requested Med Spa Treatments (And Why They Sell)
Wondering what’s trending in med spas? These are the top 10 most requested treatments and why clients can’t get enough of them.
Should You Rent or Lease a Space for Your Med Spa?
Should you rent a room, lease a suite, or build your own spa? This guide helps med spa owners understand their options, budget smarter, and choose a space that fits their business goals.
Why Your Spa’s Instagram Isn’t Booking Clients (and How to Fix It)
Tired of posting to Instagram and getting zero bookings? This blog explains why your spa’s social media might be falling flat and exactly how to fix it.
The 5 Most Common Mistakes First-Time Spa Owners Make (And How to Avoid Them)
Starting a spa? Avoid these five common mistakes that cost new spa owners time, money, and momentum—and learn how to set yourself up for success from day one.
What You Need Before You Hire a Contractor for Your Spa Build-Out
Before you hire a contractor to build your spa, read this. These five steps will help you avoid costly mistakes and ensure your project's success.
Why Your Spa Needs a Brand, Not Just a Logo
Your spa’s logo is just the beginning. Learn why a full brand strategy matters and how it helps you attract loyal clients and build a business you love.
How to Build a Social Media Strategy That Grows Your Med Spa
Med spas require a social media strategy that strikes a balance between education, trust, and promotion. Learn how to create content that attracts clients and builds your brand.
How to Open a Med Spa in Texas: Legal Checklist
Launching a med spa in Texas? Here’s your step-by-step guide to legal structure, medical oversight, licensing, startup costs, branding, and everything in between.
Can a Nurse Own a Med Spa? Laws by State Explained.
Yes! Nurses can open med spas in many states. However, the laws vary depending on the individual's credentials and location. Here’s what RNs, NPs, and CRNAs need to know before launching an aesthetics business.
Elevate Your Brand: 5 Key Strategies to Make Your Medical Spa Stand Out
In the competitive landscape of the medical spa industry, creating a distinctive and memorable brand is essential. As clients seek personalized experiences and exceptional services, making your medical spa stand out becomes a strategic imperative. Here are five essential strategies to elevate your brand and make a lasting impression in the minds of your audience.
Crafting a Unique Brand for Your Medical Spa
In the thriving landscape of wellness and aesthetics, where medical spas abound, the importance of creating a unique brand cannot be overstated. A unique brand is more than just a visual identity; it's a strategic imperative that shapes the identity and success of a medical spa. Let's delve into why crafting a distinctive brand is crucial for the thriving future of your medical spa.
Navigating the Social Media Landscape: Do's and Don'ts for Cosmetic Injectors
In the visually-driven realm of cosmetic injectables, social media serves as a powerful tool for connecting with clients and showcasing your expertise. However, it comes with its own set of do's and don'ts to ensure ethical practices, client trust, and compliance. Let's explore the guidelines that cosmetic injectors should follow in the dynamic world of social media.
The Importance of Crafting a Unique Identity for Medspa Owners
In the bustling landscape of the medspa industry, establishing a unique brand identity is not just a choice but a strategic imperative. Medspa owners who recognize the transformative power of a distinctive brand are not only setting themselves apart from generic counterparts but also adopting a modern approach that pays…
Adding Medical Wellness to your MedSpa Menu
There’s a new trend in the medical aesthetics world, and it’s taking beauty to a whole new level from the inside, out. Inner beauty is a priority to today’s aesthetics spenders—they want to feel as good as they look. Medical wellness services are the answer to this inner beauty trend, and it’s time for your business to get on board….
Innovate to Elevate: Transitioning Medical Spas from Healthcare to Retail Models
In an era where consumer preferences and the wellness industry are evolving, medical spas find themselves at a crossroads. Shifting from a traditional healthcare model to a retail-oriented approach is a strategic move that not only aligns with changing market dynamics but also allows medical spas to tap into a broader audience and elevate the client experience. Let's delve into why and how medical spas can make this transformative shift.
How to Build an I.C.O.N.I.C. Medical Spa Brand
In the dynamic world of medical spa branding, where individuality and connection are paramount, Alexis’ I.C.O.N.I.C. approach to branding your medical spa is a roadmap to success. This strategic blueprint is designed to sculpt a distinctive identity that goes beyond treatments, resonating with clients on a profound level. Below we delve into the key elements of the I.C.O.N.I.C. approach and explore how it can elevate your medical spa's brand.
From Vision to Reality: The 8 Crucial Steps to Launching Your Own Spa
Embarking on the journey to start your own spa is an exciting endeavor that involves careful planning and strategic execution. Whether you're a seasoned professional or a passionate newcomer to the wellness industry, these eight essential steps will guide you through the process of turning your spa dreams into a thriving reality.
Build a Thriving Instagram Community for Your Medical Spa
In the ever-evolving world of digital marketing, Instagram stands out as a powerful platform to not only showcase your medical spa's aesthetic prowess but also to foster a vibrant community. Building a loyal and engaged audience goes beyond posting beautiful images – it involves creating a space where followers feel connected, informed, and inspired. Here are strategic steps to build a thriving Instagram community for your medical spa.
5 Tips for Crafting Captivating Instagram Posts for Your MedSpa
In the age of visual storytelling, Instagram has become an invaluable platform for businesses, including medical spas, to showcase their expertise and connect with clients. If you're looking to…
Beyond Beauty: Unveiling 2024 Trends in the Medical Spa Industry
As we kickoff 2024, the medical spa industry continues to evolve, embracing innovative trends that transcend conventional beauty norms. The year 2024 promises a blend of cutting-edge technologies, holistic approaches, and client-centric experiences. Let's explore the forecasted trends shaping the landscape of medical spas this year.
1. Tech-Infused Personalization:
In 2024, the medical spa experience is set to become even more personalized, thanks to the…