Blog

The Lexi Design blog covers insights on spa and medspa consulting, branding, and marketing. From business strategies to design trends, our articles provide information to help spa owners and industry professionals create successful and recognizable brands.

Lexi Design and Spa Social specializes in consulting, branding, and marketing for medical spas and aesthetic practices.
Alexis Ufland Alexis Ufland

15 Social Media Post Ideas for Your Med Spa

Need ideas for your med spa’s Instagram or TikTok? Here are 15 plug-and-play post types, from before-and-after photos to skincare tips, that help you stay consistent and build trust online.

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Alexis Ufland Alexis Ufland

Google changed Everything for Local Businesses. Here’s What Spa and MedSpa Owners Need to Know.

The entire way Google handles local businesses has shifted. And on top of that, a completely new category of search has emerged: AI-powered platforms like ChatGPT, Gemini, and Perplexity are now recommending spas and medspas to millions of people. If your business isn’t set up to be found by both Google and these AI tools, you’re invisible to a growing number of potential clients.

Let me break this down in plain English…

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