7 Advertising Tactics That Work for Med Spas in 2025

Want to Grow Your Med Spa? Try These Advertising Ideas

Advertising your med spa can feel overwhelming with the numerous options available. But focusing on what really works will save you time and money.

Here’s a straightforward breakdown of 7 ad tactics to try in 2025, including paid social and Google Ads, plus tips on budgets, targeting, and how to get the best results.

1. Paid Social Media Ads

Platforms like Instagram and Facebook offer powerful targeting options to reach your ideal clients. Use eye-catching visuals, client testimonials, and clear calls to action.
Budget tip: Start with $10–$20 per day and test different ads to see what works.

2. Google Search Ads

People searching for med spa services on Google are high-intent prospects. Use keywords like “Botox near me” or “best med spa for fillers.”
Budget tip: Focus on local keywords to keep costs manageable and get leads ready to book.

3. Retargeting Campaigns

Show ads to people who have already visited your website or social profiles but didn’t book. Retargeting can boost conversion rates by reminding prospects about your services.

4. Video Ads

Short videos on Instagram Reels, TikTok, or YouTube showcasing treatments, before-and-after results, or client stories can capture attention and build trust quickly.

5. Influencer Collaborations

Partner with local beauty influencers for sponsored posts or giveaways. Influencers bring authenticity and can introduce your spa to a broader audience.

6. Email Advertising

Send targeted promotions or educational content to your email list. Ads inside newsletters or partnership emails can reach engaged clients who are already familiar with your brand.

7. Geo-Targeted Mobile Ads

Utilize location-based ads to target individuals in the vicinity of your spa. These can show up on apps or maps when potential clients are in your neighborhood.

How to Make Your Ads Work Best

• Set clear goals: bookings, leads, website visits.

• Use compelling images or videos that highlight your spa’s vibe.

• Track and analyze results regularly.

• Adjust budgets and targeting based on performance.

• Always include a clear call to action, like “Book now” or “Schedule a free consult.”

💡 Pro Tip

Advertising isn’t “set it and forget it.” The best med spas frequently test different messages, creatives, and platforms to determine what resonates and drives bookings.

Final Thought

With the right advertising tactics and smart spending, you can grow your med spa’s client base and build lasting loyalty in 2025 and beyond.

Ready to Build Ads That Actually Book Clients?

We help med spas create targeted, effective advertising campaigns that fill schedules and boost revenue. Get in touch and let’s build your 2025 ad strategy.