SPA & MEDSPA BRANDING
CRAFTING A UNIQUE IDENTITY
BUILD AN I.C.O.N.I.C. BRAND
I
ILLUMINATEDefine your purpose. Get clear on your who, what, and why.
C
CRAFTBuild a world that's uniquely yours. Your concept, your method, your way of doing things.
O
ORCHESTRATEFind your voice. Define how your brand looks, sounds, and speaks across everything.
N
NURTUREMake them feel something. Humanize your brand, your team, and your client experience.
I
INVESTShow the world your brand has a soul. Go beyond the transaction.
C
CULTIVATEEngage across every touchpoint. Build the trust that drives community.
BRAND IDENTITY
FOR SPAS & MEDSPAS
Using our signature I.C.O.N.I.C. Method, we develop brands from the inside out. The first step is our Brand Development Questionnaire, a guided deep dive through each of the six pillars that captures your story, your vision, and what makes your brand uniquely yours. From there, we craft a comprehensive Brand Development Document that includes your brand descriptors, Brand Personality Arcs, mood boards, supporting imagery, language, color palettes, and visual direction. Once we've defined a clear strategic foundation, we move into naming, taglines, logo design, typography, and a signature color palette, an identity that carries through every detail, from gift bags and signage to your website and skincare line.
- Name and Tagline: Create a name with a distinctive tagline
- Logo: Design a memorable mark or icon
- Font & Color Palette: Establishing a cohesive visual style
- Icons, Patterns & Illustrations: Designing unique brand elements
- Interior & Exterior Signage: Comprehensive brand signage
- Exterior Window Decals: Eye-catching exterior branding
- Retail Shelf Talkers: Engaging product messaging
- Web Design & Programming: Custom website creation
- Online Scheduling: Seamless client booking integration
- E-commerce: Integrated online shopping experience
- Gift Bags, Gift Card Holders & Gift Cards: Branded packaging essentials
- Business Cards & Appointment Cards: Professional client touchpoints
- Brochures & Price Lists: Informative and on-brand collateral
- Private Label Partner Selection & Retail Mix: Curating your product line
- Product Naming & Descriptions: Crafting product identities
- Label Design: Professional product labeling
- Branded Ice Packs: Useful, brand-consistent take-home items
- Headbands: In-house branded accessories
- Gift Certificates: Event giveaways
BRAND STORY
FOR SPAS & MEDSPAS
Consumers seek brands that humanize themselves, build connections, provide valuable content, and communicate genuinely and thoughtfully. Lexi Design will uncover your unique personality, voice, and culture to develop a signature brand story that resonates. We’ll create strategic content for your website, menu, brochure, and more, positioning you as an industry authority and forging an emotional connection with your target market. A powerful brand story helps you attract loyal, committed customers, boosting your bottom line.
- Identify Your Key Message: Clarify the message you want to convey
- Spotlight Your Unique Philosophy: Highlight what makes your brand distinct
- Position Yourself as an Industry Authority: Build credibility in your field
- Determine Your Tone: Establish the tone that aligns with your brand
- Establish Signature Brand Language: Develop consistent, recognizable language
- Craft Mission Statement, Value Proposition, and Supporting Copy
- Create Service Names & Comprehensive Descriptions
- Write Owner Bio: Share your story to connect with clients
- Develop spa spacing and initial floor plan for design intent
PHOTO AND VIDEO
FOR SPAS & MEDSPAS
Your spa’s philosophy, values, team, and atmosphere are what set you apart from the competition. Visual storytelling offers a powerful way to share this unique story with potential clients, creating a bond that often wouldn’t form until after the first appointment. Today, video and photo content are essential. Inspired by your brand, Lexi Design will develop a photo portfolio and short-form videos to support and amplify your message. The more clients understand who you are and what you offer, the more approachable your brand becomes. Video and photo content provide engaging ways to connect, share, and build a loyal client community.
- Architectural Design Photoshoot: Showcase your beautiful space
- Action Shots: Capture treatments and services in action
- Headshots: Introduce your team with professional portraits
- Stylized Product Photoshoot: Highlight your products in a polished setting
- Social Media GIFs: Create quick, engaging visuals for online platforms
- Consultation with Lexi Design Video Team: Plan a video strategy aligned with your brand
- Stylized Product Video Shoot: Feature your products in an eye-catching way
- Treatment Technique Shoot: Demonstrate your expertise with real treatment footage
- Short-form Lifestyle Shoot: Capture the essence of your spa in relatable, lifestyle-oriented clips
FREE DIY BRAND KIT CHECKLIST
This is the checklist we use to build brand kits for our clients using our signature I.C.O.N.I.C. branding method — trusted by over 100 spas and medspas worldwide. Whether you're DIY-ing or hiring help, these are the must-have pieces for a scroll-stopping, revenue-driving brand.
READY TO GET STARTED?
Want to learn more about how Lexi Design can help you create an unforgettable spa experience? Fill out the form below, and let’s chat!
