Good Brands Blend In. ICONIC Brands Sell Out.
Download the Free I.C.O.N.I.C. Branding Checklist
The Framework Behind Award-Winning Spa Brands
At Lexi Design, we don’t just design logos. We build brands that stop scrolls, command higher prices, and keep clients coming back. This free checklist is pulled straight from our proprietary I.C.O.N.I.C. method — the same process we’ve used to launch nationally recognized spas and med spas.
Why Branding Matters
Your brand is the first impression investors, clients, and patients notice. Get it right, and you build trust before a single service is booked. Get it wrong, and you’re stuck with a costly rebrand six months down the road. This checklist shows you exactly what to prioritize so your brand stands out from the start.
What’s Inside:
The must-have elements of a professional brand kit
How to define your voice, vibe, and positioning
Visual identity checklist: logos, palettes, fonts, imagery
Marketing assets that convert browsers into bookers
The brand-building questions every owner must answer
Who It’s For
Spa and med spa owners who:
Are starting fresh and need to look professional from day one
Feel their current brand is “meh” and want to elevate
Need a clear roadmap for what to hand off to a pro designer
From Alexis, Founder of Lexi Design
“Most spa owners aren’t designers — and they shouldn’t be. Your specialty is skin, beauty, and wellness. Ours is building brands that make your expertise unforgettable. This checklist is your peek behind the curtain at how to do it right.”
TRUSTED BY
100+ spa and med spa brands across the U.S.
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Luxury med spas featured in national publications
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Industry leaders who come back to us for every rebrand
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100+ spa and med spa brands across the U.S. • Luxury med spas featured in national publications • Industry leaders who come back to us for every rebrand •
Ready to Be ICONIC?
Download your free I.C.O.N.I.C. Branding Checklist today. Enter your email below and get the exact framework behind unforgettable spa brands.