Blog
The Lexi Design blog covers insights on spa and medspa consulting, branding, and marketing. From business strategies to design trends, our articles provide information to help spa owners and industry professionals create successful and recognizable brands.
Email Marketing Strategies for Med Spas That Convert
Email marketing isn’t just for big brands. Here’s how med spas can utilize smart, automated emails to boost bookings and stay connected with clients without coming across as spammy.
10 Med Spa Membership Ideas to Drive Recurring Revenue
Looking for a steady stream of revenue and loyal clients? These 10 med spa membership ideas are designed to increase retention and give your business more predictable income.
Want to Grow Your Med Spa on Instagram? Use the Right Hashtags
Want to grow your med spa on Instagram? Here are the best hashtags by category—Botox, fillers, skincare—and tips for using them to attract more clients and boost bookings.
7 Advertising Tactics That Work for Med Spas in 2025
Looking for med spa advertising ideas that work in 2025? Here are 7 proven tactics, from paid social to Google Ads, plus tips to maximize your budget and bookings.
How To Build a Profitable Loyalty Program for Your Med Spa
Want to keep your med spa clients coming back? This guide breaks down how to build a profitable loyalty program with points, referrals, and VIP perks.
Event Ideas to Boost Engagement and Bookings at Your Med Spa
Hosting a med spa event? Here are 10 easy-to-plan ideas. From Botox nights to open houses, these events drive engagement, create buzz, and boost your bookings.
Top 10 Most Requested Med Spa Treatments (And Why They Sell)
Wondering what’s trending in med spas? These are the top 10 most requested treatments and why clients can’t get enough of them.
Why Your Spa’s Instagram Isn’t Booking Clients (and How to Fix It)
Tired of posting to Instagram and getting zero bookings? This blog explains why your spa’s social media might be falling flat and exactly how to fix it.
How to Build a Social Media Strategy That Grows Your Med Spa
Med spas require a social media strategy that strikes a balance between education, trust, and promotion. Learn how to create content that attracts clients and builds your brand.