Blog
The Lexi Design blog covers insights on spa and medspa consulting, branding, and marketing. From business strategies to design trends, our articles provide information to help spa owners and industry professionals create successful and recognizable brands.
Want to Open a Med Spa as a PA? Here's What You Need to Know
Wondering if a PA can own or open a med spa? Here’s what to know about legal requirements, medical directors, and business models for PAs in aesthetics.
Hidden Startup Costs of Opening a Med Spa (and How to Budget for Them)
Wondering what it really costs to open a med spa? This guide breaks down the hidden startup costs that trip up new owners and how to budget smart from day one.
Should You Rent or Lease a Space for Your Med Spa?
Should you rent a room, lease a suite, or build your own spa? This guide helps med spa owners understand their options, budget smarter, and choose a space that fits their business goals.
The 5 Most Common Mistakes First-Time Spa Owners Make (And How to Avoid Them)
Starting a spa? Avoid these five common mistakes that cost new spa owners time, money, and momentum—and learn how to set yourself up for success from day one.
What You Need Before You Hire a Contractor for Your Spa Build-Out
Before you hire a contractor to build your spa, read this. These five steps will help you avoid costly mistakes and ensure your project's success.
Adding Medical Wellness to your MedSpa Menu
There’s a new trend in the medical aesthetics world, and it’s taking beauty to a whole new level from the inside, out. Inner beauty is a priority to today’s aesthetics spenders—they want to feel as good as they look. Medical wellness services are the answer to this inner beauty trend, and it’s time for your business to get on board….
Innovate to Elevate: Transitioning Medical Spas from Healthcare to Retail Models
In an era where consumer preferences and the wellness industry are evolving, medical spas find themselves at a crossroads. Shifting from a traditional healthcare model to a retail-oriented approach is a strategic move that not only aligns with changing market dynamics but also allows medical spas to tap into a broader audience and elevate the client experience. Let's delve into why and how medical spas can make this transformative shift.
From Vision to Reality: The 8 Crucial Steps to Launching Your Own Spa
Embarking on the journey to start your own spa is an exciting endeavor that involves careful planning and strategic execution. Whether you're a seasoned professional or a passionate newcomer to the wellness industry, these eight essential steps will guide you through the process of turning your spa dreams into a thriving reality.
Boost Business with Product Sales
Like it or not, the conversation on how to navigate life as a small business owner in post-Covid times is going to stick around for a while. As business ramps up, there are inevitably fewer clients walking through the door, which makes it imperative to make the most of each client by selling product to them. Before you panic, we’ve got some tips to help you out.
Are Beauty Bars the Future of the Spa Industry?
With the rise of #SelfCare and the consumer's quest for convenience, the idea of a long, drawn-out spa day or waiting in a stuffy medical office is getting further and further from the modern woman (or man’s) ideal beauty ritual.
PRP Face Lift: “True Blood” for Your Face?
Who’d ever imagine that “all things vampire” would suddenly become trendy and chic? Just look at the impact of “The Vampire Diaries” and “Twilight”—not to mention “True Blood”— in pop culture. Seems we can’t get enough of this gritty, supernatural brand of entertainment.
Dermaplaning: What It Is, What It Does, and Why It’s Great
The term dermaplaning may be new to you, but the procedure itself is both time-tested and well-established. It’s a form of exfoliation that offers instant, safe results leaving your complexion with a more refined appearance and an appealing glow.
10 Steps to Developing Your Medical Spa … Avoid the Pitfalls!
As Medical Spas move from a trend to a staple in the industry, many doctors would like to create their own unique, profitable business. Taking the correct and necessary steps during the development stage is essential to a Medical Spa’s success. During the development of a Spa project, your money and time need to be managed efficiently.
Vitamin Drips: A more beautiful, vibrant you…just a drip away?
Celebs like Madonna, Cindy Crawford, Rihanna and Simon Cowell have all become devotees of one of the hottest new health and beauty trends around…Rihanna even tweeted a shot of herself getting the treatment! You might ask, Since when did an IV drip become a health and beauty tool? I know I did. Actually, the concept isn’t new: It was created by a medical doctor and has long been offered by holistic practitioners.
A Great New Way to Get “Cheeky!”
Angelina Jolie, Jennifer Garner, Idina Mendel, legendary beauties like Sophia Loren and Audrey Hepburn…what wouldn’t we give to have the kind of chiseled cheekbones that give their faces such shape and symmetry?
Microneedling: A Painless Way to Rejuvenate Skin?
When I first heard about Micro-needling, I thought, “Stick 1000 needles into my face? No way!” But then, my inner beauty junkie—and my curiosity—got the better of me. If you tell me I’m going to look younger…I’ve GOT to know more!
Creating a 'Selling Culture'
If you’re a small business owner, it’s likely you wear a lot of hats: overseeing staff, managing budgets, strategizing social media campaigns. But in addition to all these duties, do you find you’re also the only one recommending services, rebooking clients and selling products? Do sales drop when you aren't present?
Your Spa: How to get Start-Up Financing
Any dream spa is likely to start as precisely that: a dream, a vision, the idea of a beautiful environment for clients to enjoy luxury pampering and state-of-the-art treatments. When formulating this dream, you likely have a vivid picture of the lush interiors you’ll create and the menu of services you’ll offer. Well, it’s great to keep dreaming--as long as you combine that dreamy outlook with some rock-solid financial planning!
The Medical Spa: The Next generation of the Spa Industry
Until recently, Western Medicine has failed to recognize the healing benefits of the Spa and Fitness Industry. With the arrival of the latest trend, the Medical Spa, the two fields have converged and caused a veritable explosion, making this new trend the wave of the future. As defined by the International SPA Association, a Medical Spa is an…
Your Medical Spa: Successful by Design
If you’re already familiar with the rudiments of spa management, you know the right location, business plan, branding and space are vital to success. Yet if you’re venturing into the arena of a medical spa, that success depends on additional factors--including a thorough understanding of what your clientele expects, what your facility will entail, and what’s needed to present an enhanced menu of professional services credibly and effectively.