Blog

The Lexi Design blog covers insights on spa and medspa consulting, branding, and marketing. From business strategies to design trends, our articles provide information to help spa owners and industry professionals create successful and recognizable brands.

Lexi Design and Spa Social specializes in consulting, branding, and marketing for medical spas and aesthetic practices.
SPA CONSULTING Alexis Ufland SPA CONSULTING Alexis Ufland

Adding Medical Wellness to your MedSpa Menu

There’s a new trend in the medical aesthetics world, and it’s taking beauty to a whole new level from the inside, out. Inner beauty is a priority to today’s aesthetics spenders—they want to feel as good as they look. Medical wellness services are the answer to this inner beauty trend, and it’s time for your business to get on board….

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SPA CONSULTING Alexis Ufland SPA CONSULTING Alexis Ufland

Innovate to Elevate: Transitioning Medical Spas from Healthcare to Retail Models

In an era where consumer preferences and the wellness industry are evolving, medical spas find themselves at a crossroads. Shifting from a traditional healthcare model to a retail-oriented approach is a strategic move that not only aligns with changing market dynamics but also allows medical spas to tap into a broader audience and elevate the client experience. Let's delve into why and how medical spas can make this transformative shift.

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SPA CONSULTING, SPA MARKETING Alexis Ufland SPA CONSULTING, SPA MARKETING Alexis Ufland

Boost Business with Product Sales

Like it or not, the conversation on how to navigate life as a small business owner in post-Covid times is going to stick around for a while. As business ramps up, there are inevitably fewer clients walking through the door, which makes it imperative to make the most of each client by selling product to them. Before you panic, we’ve got some tips to help you out.



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SPA CONSULTING Alexis Ufland SPA CONSULTING Alexis Ufland

PRP Face Lift: “True Blood” for Your Face?

Who’d ever imagine that “all things vampire” would suddenly become trendy and chic? Just look at the impact of  “The Vampire Diaries” and “Twilight”—not to mention “True Blood”— in pop culture. Seems we can’t get enough of this gritty, supernatural brand of entertainment.

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SPA CONSULTING Alexis Ufland SPA CONSULTING Alexis Ufland

Vitamin Drips: A more beautiful, vibrant you…just a drip away?

Celebs like Madonna, Cindy Crawford, Rihanna and Simon Cowell have all become devotees of one of the hottest new health and beauty trends around…Rihanna even tweeted a shot of herself getting the treatment! You might ask, Since when did an IV drip become a health and beauty tool? I know I did. Actually, the concept isn’t new: It was created by a medical doctor and has long been offered by holistic practitioners.

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SPA CONSULTING Alexis Ufland SPA CONSULTING Alexis Ufland

Creating a 'Selling Culture'

If you’re a small business owner, it’s likely you wear a lot of hats: overseeing staff, managing budgets, strategizing social media campaigns. But in addition to all these duties, do you find you’re also the only one recommending services, rebooking clients and selling products? Do sales drop when you aren't present?

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SPA CONSULTING Alexis Ufland SPA CONSULTING Alexis Ufland

Your Spa: How to get Start-Up Financing

Any dream spa is likely to start as precisely that: a dream, a vision, the idea of a beautiful environment for clients to enjoy luxury pampering and state-of-the-art treatments. When formulating this dream, you likely have a vivid picture of the lush interiors you’ll create and the menu of services you’ll offer. Well, it’s great to keep dreaming--as long as you combine that dreamy outlook with some rock-solid financial planning!

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SPA CONSULTING Alexis Ufland SPA CONSULTING Alexis Ufland

The Medical Spa: The Next generation of the Spa Industry

Until recently, Western Medicine has failed to recognize the healing benefits of the Spa and Fitness Industry. With the arrival of the latest trend, the Medical Spa, the two fields have converged and caused a veritable explosion, making this new trend the wave of the future. As defined by the International SPA Association, a Medical Spa is an…

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Your Medical Spa: Successful by Design

If you’re already familiar with the rudiments of spa management, you know the right location, business plan, branding and space are vital to success. Yet if you’re venturing into the arena of a medical spa, that success depends on additional factors--including a thorough understanding of what your clientele expects, what your facility will entail, and what’s needed to present an enhanced menu of professional services credibly and effectively.

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