The philosophy? Intelligent Beauty Solutions. The founder? Elizabeth Long, MSN, APRN, FNP-C, an advanced-degree nurse teamed up with TV’s Dr. John LoMonaco from TLC’s “Skin Tight.” The mission? Lexi Design was called on to brand Beauty IQ as a medispa offering smart skincare, not glitz or gimmicks. Clients see Beauty IQ as a knowledgeable source for hormone therapy, IPL, injectables and more.