Blog

The Lexi Design blog covers insights on spa and medspa consulting, branding, and marketing. From business strategies to design trends, our articles provide information to help spa owners and industry professionals create successful and recognizable brands.

Lexi Design and Spa Social specializes in consulting, branding, and marketing for medical spas and aesthetic practices.

Alexis Ufland 8/25/26 Alexis Ufland 8/25/26

Your Social Media Is Feeding Your Google Rankings (Whether You Know It or Not)

Google now crawls and indexes your social media posts to evaluate your business. Your Instagram, Facebook, and YouTube activity is feeding signals directly into your local search rankings.

Alexis Ufland 8/11/26 Alexis Ufland 8/11/26

Google Is Auto-Filling Your Business Profile. Here's Why That's a Problem.

If you've left fields blank on your Google Business Profile, Google is filling them in for you with whatever it finds across the web. You might not like what it chooses.

Alexis Ufland 7/14/26 Alexis Ufland 7/14/26

Your Camera Roll Is an SEO Tool (And You're Not Using It)

Google now sorts your Business Profile photos by upload date. If your newest image is from six months ago, your profile looks dead to the algorithm. Here's why your camera roll is your most underused SEO tool.