Blog

The Lexi Design blog covers insights on spa and medspa consulting, branding, and marketing. From business strategies to design trends, our articles provide information to help spa owners and industry professionals create successful and recognizable brands.

Lexi Design and Spa Social specializes in consulting, branding, and marketing for medical spas and aesthetic practices.

Alexis Ufland 7/28/26 Alexis Ufland 7/28/26

Why Recent Reviews Matter More Than Total Reviews for Your Medspa

A Google profile with 200 reviews and nothing new in three months will rank lower than one with 40 reviews and five this week. Here's how to build a review strategy that keeps Google happy.