Blog
The Lexi Design blog covers insights on spa and medspa consulting, branding, and marketing. From business strategies to design trends, our articles provide information to help spa owners and industry professionals create successful and recognizable brands.
The GBP Checklist Every Medspa Owner Should Run Twice a Year
Your Google Business Profile isn't a set-it-and-forget-it tool. This twice-yearly checklist covers photos, reviews, hours, categories, Q&A, and everything else that impacts whether patients find you in local search.
AI Search Is Changing How Patients Find Med Spas. Here’s What Actually Works.
Patients are asking ChatGPT and Gemini for medspa recommendations now, not just Googling. If your Google Business Profile isn't optimized for AI search, you're invisible to a growing number of potential clients.
Your Social Media Is Feeding Your Google Rankings (Whether You Know It or Not)
Google now crawls and indexes your social media posts to evaluate your business. Your Instagram, Facebook, and YouTube activity is feeding signals directly into your local search rankings.
Google Is Auto-Filling Your Business Profile. Here's Why That's a Problem.
If you've left fields blank on your Google Business Profile, Google is filling them in for you with whatever it finds across the web. You might not like what it chooses.
Why Recent Reviews Matter More Than Total Reviews for Your Medspa
A Google profile with 200 reviews and nothing new in three months will rank lower than one with 40 reviews and five this week. Here's how to build a review strategy that keeps Google happy.
Your Camera Roll Is an SEO Tool (And You're Not Using It)
Google now sorts your Business Profile photos by upload date. If your newest image is from six months ago, your profile looks dead to the algorithm. Here's why your camera roll is your most underused SEO tool.