Blog
The Lexi Design blog covers insights on spa and medspa consulting, branding, and marketing. From business strategies to design trends, our articles provide information to help spa owners and industry professionals create successful and recognizable brands.
How to Make your Brand Stand Out in a Colorful Way
It’s officially autumn and the October air is whirling outside. The taste of pumpkin spice lattes are strong, the smoky scent of the first fire of the season burns through the night, and the leaves are finally starting to turn. You can envision it all now, a warm scene of hot pink and electric blue.
Wait… what??
Sustainable Spas: The New Trend
Smart, of-the-minute, yet enduring…the very adjectives used to describe the iconic “little black dress” in fashion can similarly apply to the “green” mindset so avidly embraced by today’s upscale consumers. Hardly a fad, “going green” is now associated with a particular brand of forward thinking, a dedication to intelligent decision-making in all aspects of life.
PRP Face Lift: “True Blood” for Your Face?
Who’d ever imagine that “all things vampire” would suddenly become trendy and chic? Just look at the impact of “The Vampire Diaries” and “Twilight”—not to mention “True Blood”— in pop culture. Seems we can’t get enough of this gritty, supernatural brand of entertainment.
10 Steps to Developing Your Medical Spa … Avoid the Pitfalls!
As Medical Spas move from a trend to a staple in the industry, many doctors would like to create their own unique, profitable business. Taking the correct and necessary steps during the development stage is essential to a Medical Spa’s success. During the development of a Spa project, your money and time need to be managed efficiently.