Your spa’s logo is just the beginning. Learn why a full brand strategy matters and how it helps you attract loyal clients and build a business you love.

How social media exists in our lives has rapidly changed since its early 2000s start. Many platforms like Instagram and Pinterest were once photo sharing sites that had a fun ethos of I found this photo or meme and I like it so I’m sharing it with my followers. This is not the case anymore. Social channels today are a legitimate arm of your business. With this change comes some potential serious consequences, so read on…

It’s officially autumn and the October air is whirling outside. The taste of pumpkin spice lattes are strong, the smoky scent of the first fire of the season burns through the night, and the leaves are finally starting to turn. You can envision it all now, a warm scene of hot pink and electric blue.

Wait… what??

A brand is the words, images, thoughts and feelings that come to mind when someone thinks about you, or interacts with you and your business in some way. It’s the real estate about you in someone else’s heart and mind. Most spa owners are very clear about their brand when they first open, but over time, as businesses evolve (i.e. services, products and staff change), the brand’s original concept can dilute and the message you want to deliver is not always the message your clients are getting. It’s at this point when your brand may just need a reboot. 

Jeff Bezos, founder and CEO of Amazon, defines a brand as “…what other people say about you when you’re not in the room.” The words, images, thoughts or feelings someone has when they think of you and your business--that, in a nutshell, is your brand.