Blog
The Lexi Design blog covers insights on spa and medspa consulting, branding, and marketing. From business strategies to design trends, our articles provide information to help spa owners and industry professionals create successful and recognizable brands.
Why Your Spa Needs a Brand, Not Just a Logo
Your spa’s logo is just the beginning. Learn why a full brand strategy matters and how it helps you attract loyal clients and build a business you love.
5 Tips for Crafting Captivating Instagram Posts for Your MedSpa
In the age of visual storytelling, Instagram has become an invaluable platform for businesses, including medical spas, to showcase their expertise and connect with clients. If you're looking to…
PART TWO: Post-COVID Social Media Conversation Starters
Let’s get back to it. The relationship between brands and clients evolved quite a bit on social media during 2020, and in “Part One: Post-Covid Game Plan for Social” I spoke about how your brand’s social media needs to produce Value Added Content while also actively participating and creating a conversation on the platform. Now let’s talk about ways your content can stand out in an already saturated market….