
Custom Med Spa Business Plans
That Turn Vision Into Reality

Launch Your Med Spa with a Custom Business Plan That Gets Funded
We help you build an SBA-compliant, fully customized med spa business plan so
you can secure funding, start smart, and grow with confidence.
*** 100+ Spa Startups Supported***
Opening a med spa is more than offering great treatments — it requires a strategic foundation that aligns your passion with practical business goals. A strong business plan is the most important first step. It’s what secures funding, clarifies your positioning, and defines your service and revenue structure.
Lexi Design specializes in helping medical professionals craft personalized, professional med spa business plans that lead to funding, operational success, and brand clarity from day one.
What’s Included

Market Research & Competitive Positioning
We assess your local area to understand client demographics, demand trends, and competitors. This helps define your advantage.

Target Client Profiles
Together, we define who your ideal clients are, what they want, and how to reach them.

Service Menu Planning
We recommend treatments based on passion, budget, demand, and licensing — and align pricing with market benchmarks.

Brand Identity Direction
We recommend treatments based on passion, budget, demand, and licensing — and align pricing with market benchmarks.

Startup & Operational Costs
We help you estimate startup capital needs, fixed costs, and the tools or equipment to prioritize.

Financial Forecasts
Includes 12–36 month projections: revenue, expense, cash flow, and profitability timelines — all formatted for SBA or investors.

Marketing Launch Plan
We include a 90-day go-to-market plan with guidance on digital strategy, launch events, and referral systems.

Regulatory Compliance & Structure
Outline of necessary licenses, legal setup, and medical oversight (varies by state).
How Our Med Spa Business Planning Process Works
Free Strategy Call
We learn about your goals, services, and timeline.
Research & Drafting
We gather competitive data and develop your custom plan.
Review & Revisions
We walk you through the draft and make changes based on feedback.
Final Plan Delivery
You receive a polished, SBA-ready,easy to present, professionally designed document.
What’s in a Med Spa Business Plan?
What Our Clients Say
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Nicole Frontera
I am incredibly grateful to Alexis and her team for transforming my businesses. Her expertise in business development, marketing, and branding truly helped us exponentially grow all aspects of our operation. Alexis truly understood my vision and provided invaluable support every step of the way. I recommend her services to anyone looking to take their business to the next level!
Owner, Nicole Frontera Beauty & The Formula
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Suzi Barnett
“I loved working with Alexis. I felt like she really listened and understood my concept and the message I was trying to relay. She then took it and created my brand, which I am so happy with. Her team is very professional and efficient too. Each one communicated well and made the whole project seamless. Thank you Lexi Design.”
Owner, Undone Beauty
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Marcy Skyer
When I went to LEXI DESIGN to take my brand to the next level, Alexis exceeded all my expectations. She was highly communicative during the entire design process: keeping me up-to-date on every detail, making the whole process feel fun and stress-free, and all while putting me at ease. I love how she captured my brand’s aesthetic. I couldn’t be happier! Thank you Alexis!
Owner, Marcy Skyer Cosmetics
Frequently Asked Questions
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We typically complete a full med spa business plan in about 6 to 8 weeks. That includes everything: initial strategy sessions, market research, financial forecasting, and finally, delivering a fully written and designed business plan tailored to your goals. It’s a comprehensive process that doesn’t just check boxes—it sets your business up for long-term success. Need it faster? We can occasionally offer expedited timelines for an additional fee.
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Yes, absolutely. These plans are SBA-ready. In fact, most of our clients come to us because they’re applying for an SBA or traditional bank loan. We know exactly what loan officers are looking for: detailed financials, clear market analysis, strong competitive positioning, and solid growth potential. Your package includes two rounds of revisions, so if your lender has specific requests, we’ve got you covered.
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Yes, we do. We build out 5-year financial projections based on industry-standard metrics and real-world benchmarks for med spas. That includes a Profit & Loss statement, Revenue Forecast, SG&A (Selling, General & Admin), COS (Cost of Services), Cash Flow Analysis, and Break-even Analysis. We don’t just plug in generic numbers. We use performance data from med spas across the country to make your projections realistic and compelling to lenders or investors.
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That’s totally fine. Most clients are still in the early stages of development when they come to us. In fact, building your med spa business plan often comes before branding. We help you define your positioning, target market, and unique value proposition, which becomes the foundation for naming, logo design, tone of voice, and everything else that follows. Once the plan is complete, we can jump right into branding if you'd like us to handle that part too.
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Yes, we can. Lexi Design is a full-service spa consulting, branding, and marketing firm. We don’t stop at business plans. We can help you choose your location, select your equipment, design your floorplan, build your brand, create your website, and launch your marketing. Whether you’re starting from scratch or looking to elevate an existing business, we offer done-for-you and collaborative packages to help bring your vision to life.
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While we specialize in med spas, day spas, and wellness businesses, our framework can be applied to any beauty, aesthetics, or health-based business model. But our deepest expertise and best results come from day spa and med spa startups, expansions, and brand refreshes. That’s our niche, and we know it inside and out.
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We don’t offer direct funding, but our med spa business plans are built to attract it. Whether you're pitching to investors or applying for loans, we help position your business to look financially sound, scalable, and worth backing. We’ve helped clients secure funding ranging from $100K to over $10M.
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Yes. Naming is part of our Brand Development service. We use a proprietary process to create names that are meaningful, memorable, and trademark-friendly. Whether you want something elevated and elegant or fun and clever, we’ll help you land on the perfect name and then build a full brand identity around it.
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We do. Many clients stay with us after the business plan is complete because they want help executing it. We offer monthly consulting and marketing retainers, brand launch services, and ongoing support to help you stay focused and grow strategically. Think of us as your behind-the-scenes partner for the long haul.
Let’s Build the Foundation for Your Med Spa’s Success
Whether you’re planning to apply for financing or simply need clarity before launching, a customized med spa business plan can make all the difference. Let Lexi Design help you build your future with strategy, structure, and industry insight.