
Med Spa Social Media Marketing
That Builds Trust and Generates Growth

Build Your Med Spa Brand With
Strategic Social Media Marketing
We help aesthetic professionals grow their online presence, increase engagement, and convert followers into paying clients with results-driven social media strategies tailored for med spas.
Why Social Media Marketing Matters for Med Spas
In today’s aesthetics industry, your online presence often makes the first impression before a client ever walks through your door. A strong social media presence isn’t just optional, it’s essential. Social platforms like Instagram and Facebook are where potential clients research procedures, evaluate trust, and make booking decisions.
At Lexi Design and Spa Social, we specialize in social media marketing for med spas and aesthetic clinics. We understand how to create content that builds credibility, connects emotionally, and moves your audience to take action — all while aligning with your brand and business goals.
What’s Included in Our Med Spa Social Media Marketing Service
We manage every part of your online presence—from Instagram marketing for med spas to social content for aesthetic clinics—backed by a results-driven engagement strategy for medical spas that helps you grow with purpose.

Social Media Strategy Development
We assess your local area to understand client demographics, demand trends, and competitors. This helps define your advantage.

Instagram & Facebook Management
We manage your Instagram and Facebook presence, including posting, engagement, highlight curation, and content formatting to maintain a consistent and professional appearance.

Reels & Story Creation
Short-form video content (Reels, Stories, Highlights) to boost visibility and educate your followers in a format they love. We help you storyboard, film, or repurpose content effectively.

Content Writing & Visual Design
Professionally written captions and branded post designs that align with your med spa’s tone, values, and treatment offerings.

Promotional Campaigns
We build and run campaign-specific content calendars around product launches, seasonal offers, events, or holiday specials.

Analytics & Optimization
Monthly reporting to track growth, engagement, content performance, and adjust strategy based on real data.
Our med spa social media marketing services are designed specifically for:
New aesthetic clinics or med spas building their brand from scratch
Nurse injectors or solo practitioners ready to grow their digital presence
Multi-location med spas needing consistent brand visuals across accounts
Established spas looking to drive more leads through strategic social content
We support clients at all growth stages and tailor our services based on your current assets, platforms, and growth goals.
How Our Social Media Process Works
Here’s a quick look at how we build and manage an effective Instagram content strategy for aesthetic clinics. From brand discovery to strategy, content creation, and ongoing optimization, this process ensures your social media isn’t just consistent, it’s strategic and results-driven.
Discovery & Brand Alignment
We start with a deep-dive into your services, visuals, voice, and goals. This ensures that your content reflects your brand identity from the very beginning.
Strategy & Content Planning
We create a 30- or 90-day content plan with theme-based posts, caption strategy, visuals, and platform recommendations.
Content Creation & Scheduling
We design branded templates, create or repurpose visuals, write captions, and schedule all content using industry-standard tools.
Monitoring & Optimization
Each month, we review analytics and audience feedback to continuously refine your strategy and improve engagement.
Examples of Med Spa Instagram Content & Marketing
Want to see what strategic, elevated content can do? Below are real examples of med spa Instagram content we’ve created for clients across the country. Each one tailored to their brand, goals, and ideal audience. From before-and-after visuals to high-performing campaigns, these success stories highlight the kind of social media results aesthetic businesses can expect when strategy meets execution.
Nicole Frontera Beauty
Rockaway Beach, NY
Health + Glow
Tampa, FL
The Renewal Method
Athens, GA
See How Our Social Media Marketing
Helps Med Spas Thrive
What Our Clients Say About Their Social Media Growth
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Nicole Frontera
I am incredibly grateful to Alexis and her team for transforming my businesses. Her expertise in business development, marketing, and branding truly helped us exponentially grow all aspects of our operation. Alexis truly understood my vision and provided invaluable support every step of the way. I recommend her services to anyone looking to take their business to the next level!
Owner, Nicole Frontera Beauty & The Formula
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Suzi Barnett
“I loved working with Alexis. I felt like she really listened and understood my concept and the message I was trying to relay. She then took it and created my brand, which I am so happy with. Her team is very professional and efficient too. Each one communicated well and made the whole project seamless. Thank you Lexi Design.”
Owner, Undone Beauty
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Marcy Skyer
When I went to LEXI DESIGN to take my brand to the next level, Alexis exceeded all my expectations. She was highly communicative during the entire design process: keeping me up-to-date on every detail, making the whole process feel fun and stress-free, and all while putting me at ease. I love how she captured my brand’s aesthetic. I couldn’t be happier! Thank you Alexis!
Owner, Marcy Skyer Cosmetics
Common Questions About Our Med Spa Social Media Marketing Services
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We primarily focus on Instagram and Facebook, since that’s where most med spa audiences are actively engaging. We also offer support for Google Business Profiles, YouTube Shorts and long-form, Pinterest, LinkedIn, and TikTok when it's a good fit. The strategy depends on your goals and your target audience. We’ll help you decide which platforms are worth your time and budget.
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We create it all for you. Our team handles content creation for spas and med spas from start to finish—writing captions, designing graphics, and developing a strategy that aligns with your brand. Our partnership is a collaborative approach. Your team sends us photos and video clips from your treatments, events, and behind-the-scenes moments, and we turn them into magic. But if you’re short on content, don’t worry. We’ve got a full creative library and plenty of ideas to keep your social media feed looking strong and on-brand.
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Most of our med spa clients opt for 12 to 18 posts per month, which usually means 3 to 4 posts per week. This cadence hits the sweet spot for staying active and visible without overwhelming your audience. We don’t post fluff. Each piece is thoughtfully written, fully designed, and optimized for engagement, reach, and conversion using hashtags, SEO keywords, and branded visuals.
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We do both. Our team creates, manages, and optimizes paid ad campaigns on platforms like Meta (Facebook and Instagram) and Google. We handle everything—copy, visuals, targeting, testing, and reporting. Organic content keeps your audience engaged and builds trust. Paid content helps you reach new potential clients and drive bookings. Running them together yields the best results.
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Yes, and it’s actually one of the most requested services we offer. If your feed looks outdated, off-brand, or all over the place, we’ll help you clean it up and create a new look that’s cohesive, polished, and unmistakably yours. We’ll design fresh templates, update your fonts and colors, create custom highlight covers, and help you develop a consistent tone of voice so your feed feels elevated, professional, and aligned with your med spa's personality.
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Yes, we build email campaigns and CRM sequences to keep your clients engaged between appointments. That includes monthly newsletters, birthday promos, post-treatment follow-ups, and win-back campaigns for no-shows or past clients. We work with platforms like Mailchimp, Constant Contact, Klaviyo, and Salesforce. Whether you’re nurturing leads or rebooking existing patients, we’ll help you create campaigns that actually work.
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That’s great. We’ll work with what you have and build your content around your existing assets. If anything feels inconsistent or outdated, we’ll offer suggestions to modernize your social media presence while staying true to your brand. The goal is to maintain cohesion, professionalism, and alignment with the visual identity you’ve already established.
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We don’t chase vanity metrics. Our goal is to grow your following with the right people—potential clients who live in your area and are actually interested in your services. That said, with the right mix of SEO-driven captions, geo-targeted content, community engagement, and ads, your following will grow steadily and strategically. It’s not just about numbers. It’s about converting followers into bookings.
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Absolutely. Local SEO is one of the most powerful tools for med spas, especially if you rely on geographic traffic. We make sure every post is optimized with local keywords, neighborhood hashtags, geotags, and SEO-rich captions. We’ll also optimize your Google Business Profile, manage your reviews, and even give tips to help your location show up on Maps, local directories, and nearby search results. When someone searches “Botox near me” or “best med spa in [your city],” we want you to show up.
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Yes, we do! Reels, Stories, Shorts, and video testimonials are some of the most powerful ways to connect with your audience. We create video content strategies that match your goals and brand tone. If you already have video footage, we’ll edit and format it for social media. If you need help scripting or directing your team, we’ll guide you. Don’t worry if you feel awkward on camera—our job is to make you look good, sound confident, and connect with your future clients in a real, human way.
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Absolutely. We’ve helped dozens of spas launch events, promos, and grand openings that pack the house. Whether it’s a product launch, anniversary party, or Botox & Bubbly night, we’ll build the digital campaign around it—social posts, countdowns, emails, and stories. We can also help you design in-spa signage, rack cards, or gift bags if you want to go all in. Bottom line: if you’re throwing a party, we’ll make sure people show up.
Ready to Grow Your Med Spa With High-Impact Social Media?
Your clients are on Instagram and Facebook. Are you showing up with the content and consistency needed to convert them? Let’s build your presence, attract ideal clients, and grow your brand — one post at a time.