THE SCULPTRY
Lake Charles, LA
When Hannah Grogan, FNP, came to Lexi Design, she had the vision, the credentials, and the fire. It was our job to help ‘sculpt’ it all into a standout brand. From day one, Hannah made it clear she wanted more than just a medspa. She wanted a revolution—a place where medical aesthetics converged with artistry. Lexi Design guided The Sculptry through every phase: business planning, branding, menu creation, interiors collaboration, operational setup, implementation, and the kind of launch that gets the whole town talking. Today, The Sculptry is a powerhouse. The gold standard in aesthetic care in Southwest Louisiana, and a prime example of what happens when a client brings the vision and we bring the blueprint.
INTERIOR DESIGN
While the interiors were executed by a talented local designer, Lexi Design provided the foundational brand development documents that inspired the overall look and feel of the project. From color palette to mood boards, our early brand strategy played a key role in shaping the visual experience. From the moment clients walk through the doors to the moment they leave, sculpted and glowing.
BRAND IDENTITY
The name The Sculptry says it all. It’s a nod to the artistry behind Hannah’s work. Clients come from all over to be sculpted by her expert hands and golden syringe. She’s not just injecting filler, she’s designing faces with clinical precision and a sharp eye for balance and beauty. Lexi Design crafted a brand identity that reflects that expertise: bold black and gold, modern typography, and a brand voice that blends authority with warmth. It’s elegant, elevated, and entirely unforgettable.
BRANDED DETAILS
It’s all about the details. Gift bags, gift cards, signage, and more incorporated The Sculptry’s palette, seamlessly integrating the brand into the operation and interior designs.
PRIVATE LABEL PRODUCTS
We designed sleek, high-impact packaging for The Sculptry’s private label line, utilizing a black-and-gold palette that echoes the clinic’s luxurious aesthetic. The look is modern, powerful, and instantly recognizable on any vanity or shelf, just like the results Hannah delivers.
GETTING SOCIAL
Once the doors opened, Spa Social took the reins. We transformed The Sculptry’s online presence into a full-blown lead-generating machine. We created branded social templates, curated monthly campaigns, designed custom newsletters, CRM workflows, and ran Meta Ads that drove real, measurable growth. Everything is on-brand, on-message, and on fire.
