SPA SOCIAL MARKETING PRICING
Spa Social is the marketing arm of Lexi Design, created specifically for spas, medspas, and aesthetic clinics. Our approach is holistic, focused on attracting new clients while nurturing the ones you already have so they stay engaged, loyal, and excited to return. Our work happens in two phases. First, we set your marketing channels up the right way so everything feels organized, cohesive, and on-brand. Then we move into ongoing monthly marketing, where strategy and consistency work together to support real growth. Setup becomes the foundation. Ongoing monthly campaigns become the engine that keeps everything moving forward.
PRICING PLANS
MARKETING SETUP
The ‘setup’ stage is where we create structure so your marketing actually supports your business instead of fighting it. Before we drive traffic anywhere, we make sure every channel is optimized, aligned, and ready to perform. During setup, we build your marketing calendar, templates, branded visuals, and core workflows. We make sure your voice, offers, and systems all speak the same language. It’s not glamorous work, but it’s the difference between constant scrambling and feeling in control of your marketing.
| Set Up | The Agency-Lite Experience
Growth-minded spas who want done-for-you marketing across platforms |
The Full-Scale Growth Partner Established spas ready to scale hard with full support + data-driven ads |
|---|---|---|
| The Spa Social Strategy Deck | ✓ | ✓ |
| Signature Spa Marketing Calendar | ✓ | ✓ |
| Setup/Update Channels with Bios & Highlight Covers | ✓ | ✓ |
| Link in Bio Setup | ✓ | ✓ |
| Newsletter DKIM, DMARC, and SPF Set Up (If Required) | ✓ | ✓ |
| Branded Newsletter Templates | ✓ | ✓ |
| Build General CRM for Website’s Global Form | Optional Add On | ✓ |
| Strategic Partnership Pitch Deck | Optional Add On | ✓ |
| Event Kit Design - Banner, Table Cloth, & Gift Certificates (3) | Optional Add On | ✓ |
| Lead Tracker | Optional Add On | ✓ |
| In-office / Waiting Room Slideshow 25 Promotional Slides | Optional Add On | ✓ |
| Photo & Video Shot List for Engaging Content | Optional Add On | ✓ |
| Google My Business Profile Optimization | Optional Add On | Optional Add On |
| Collaborate with your Google Digital Agency on Promotions & Ad Copy | ✗ | ✓ |
| Design Landing Pages (3) for Google Ads | ✗ | ✓ |
| Build Lead Gen Follow Up CRM (3) for Landing Pages | ✗ | ✓ |
| Build Additional CRM (3) for Lead & Client Recovery | ✗ | ✓ |
Once the foundation is in place, we shift into ongoing monthly marketing, where real growth happens. Each month, we create strategic, original content designed to support your goals across every channel. Your social, email, partnerships, promos, and campaigns work together instead of operating as separate pieces. We review performance, make adjustments, and slowly layer on more sophisticated strategies over time. The longer we work together, the clearer, smarter, and more predictable your marketing becomes.
ONGOING MONTHLY MARKETING DELIVERABLES
| On-Going Monthly Marketing |
The Agency-Lite Experience
Strategic monthly marketing for spas ready to grow with structure and consistency. |
The Full-Scale Growth Partner
Comprehensive growth management with advanced strategy, and optimization. |
|---|---|---|
| Quarterly 1-Hour Team Strategy Meeting | 1/Quarter | 1/Quarter |
| Monthly 30-Minute Review & Check-In Call | ✗ | 1/Month (30 Minutes) |
| Quarterly Analysis & Report | Quarterly Lite Report | Quarterly Deep Dive |
| Facebook, Instagram, & TikTok | 6/Month | 12/Month |
| YouTube Shorts, Twitter (X), Threads, & Pinterest | ✗ | Reformat 6 Reels Across 4 channels |
| Email Newsletters | 1/Month | 2-3/Month |
| SMS Text Campaigns | 1/Month | 2-3/Month |
| Link in Bio On-going Optimization | Quarterly Check | Monthly Check |
| Reception Desk & In-Treatment Room Flyer | 1/Month | 1/Month |
| Print Ads | 1/Month | 2-3/Month |
| New Slides for In-office Slideshow - Monthly Promotional | 3 New Slides/Month | 6 New Slides/Month |
| Meta Ads - Boosting | 1 Boosted Post/Month | 3-5 Boosted Post/Month |
| Meta Ads - Brand Awareness (quarterly) | 1 Campaign/Month | 2 Campaign/Month |
| Meta Ads - Traffic (Quarterly) | 1 Campaign/Month | 2 Campaign/Month |
| Meta Ads - Lead Generation (quarterly) | ✗ | 2 Campaigns/Month |
| New Slides for in-office Slideshow - Quarterly to Base Slideshow | ✗ | 1 Quarterly Refresh (Up to 10 Slides) |
| Local & Digital Strategic Partnership Collaboration Support | ✗ | Up to 2 Initiatives/Quarter |
| Influencer & UGC | ✗ | Up to 2/Month |
| Ongoing collaboration with Your Google Digital Agency | ✗ | Up to 1 Hr/Month |
| Google Business Profile Support Optimization - AI Technology | Optional Add On | Optional Add On |
| Google Review Response | Optional Add On | Optional Add On |
Frequently Asked Questions
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Yes. Clients choose one of the investment levels listed above and pay monthly. During your consult, we help you choose the plan that fits your goals and your pace. Invoices are issued at the start of each month with online payment options.
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Marketing needs time to compound. We require a 6-month commitment because that timeline allows strategy, systems, and content to actually do their job and produce measurable results.
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Setup usually takes 4 to 6 weeks, depending on how quickly we receive logins, assets, and approvals. We move efficiently, but alignment matters. Once setup is complete, we transition directly into ongoing marketing without losing momentum.
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You work directly with our Spa Social team, supported by Lexi Design’s branding expertise and our designers, writers, and strategists. We live in the spa and aesthetics world, so you aren’t spending your time educating us on the basics.
READY TO GET STARTED?
Want to learn more about how Lexi Design can help you create an unforgettable spa experience? Fill out the form below, and let’s chat!
