Google now crawls and indexes your social media posts to evaluate your business. Your Instagram, Facebook, and YouTube activity is feeding signals directly into your local search rankings.

If you've left fields blank on your Google Business Profile, Google is filling them in for you with whatever it finds across the web. You might not like what it chooses.

A Google profile with 200 reviews and nothing new in three months will rank lower than one with 40 reviews and five this week. Here's how to build a review strategy that keeps Google happy.

Google now sorts your Business Profile photos by upload date. If your newest image is from six months ago, your profile looks dead to the algorithm. Here's why your camera roll is your most underused SEO tool.

The entire way Google handles local businesses has shifted. And on top of that, a completely new category of search has emerged: AI-powered platforms like ChatGPT, Gemini, and Perplexity are now recommending spas and medspas to millions of people. If your business isn’t set up to be found by both Google and these AI tools, you’re invisible to a growing number of potential clients.

Let me break this down in plain English…

Who has ever heard the term SEO (Search Engine Optimization) when referring to a website? Did you know that SEO is really the ability to create a map for search engines robots to read and understand who you are and what you do? We all want our website to rank in the 1st organic spot on Google but how it gets there is just as important as being there.