Google now crawls and indexes your social media posts to evaluate your business. Your Instagram, Facebook, and YouTube activity is feeding signals directly into your local search rankings.

If you've left fields blank on your Google Business Profile, Google is filling them in for you with whatever it finds across the web. You might not like what it chooses.

A Google profile with 200 reviews and nothing new in three months will rank lower than one with 40 reviews and five this week. Here's how to build a review strategy that keeps Google happy.

Google now sorts your Business Profile photos by upload date. If your newest image is from six months ago, your profile looks dead to the algorithm. Here's why your camera roll is your most underused SEO tool.

The entire way Google handles local businesses has shifted. And on top of that, a completely new category of search has emerged: AI-powered platforms like ChatGPT, Gemini, and Perplexity are now recommending spas and medspas to millions of people. If your business isn’t set up to be found by both Google and these AI tools, you’re invisible to a growing number of potential clients.

Let me break this down in plain English…

In the age of visual storytelling, Instagram has become an invaluable platform for businesses, including medical spas, to showcase their expertise and connect with clients. If you're looking to…

Let’s get back to it. The relationship between brands and clients evolved quite a bit on social media during 2020, and in “Part One: Post-Covid Game Plan for Social” I spoke about how your brand’s social media needs to produce Value Added Content while also actively participating and creating a conversation on the platform. Now let’s talk about ways your content can stand out in an already saturated market….