Starting a spa? Avoid these five common mistakes that cost new spa owners time, money, and momentum—and learn how to set yourself up for success from day one.

How social media exists in our lives has rapidly changed since its early 2000s start. Many platforms like Instagram and Pinterest were once photo sharing sites that had a fun ethos of I found this photo or meme and I like it so I’m sharing it with my followers. This is not the case anymore. Social channels today are a legitimate arm of your business. With this change comes some potential serious consequences, so read on…

Let’s get back to it. The relationship between brands and clients evolved quite a bit on social media during 2020, and in “Part One: Post-Covid Game Plan for Social” I spoke about how your brand’s social media needs to produce Value Added Content while also actively participating and creating a conversation on the platform. Now let’s talk about ways your content can stand out in an already saturated market….

With the rise of #SelfCare and the consumer's quest for convenience, the idea of a long, drawn-out spa day or waiting in a stuffy medical office is getting further and further from the modern woman (or man’s) ideal beauty ritual.

Smart, of-the-minute, yet enduring…the very adjectives used to describe the iconic “little black dress” in fashion can similarly apply to the “green” mindset so avidly embraced by today’s upscale consumers. Hardly a fad, “going green” is now associated with a particular brand of forward thinking, a dedication to intelligent decision-making in all aspects of life.

As Medical Spas move from a trend to a staple in the industry, many doctors would like to create their own unique, profitable business. Taking the correct and necessary steps during the development stage is essential to a Medical Spa’s success. During the development of a Spa project, your money and time need to be managed efficiently.

Celebs like Madonna, Cindy Crawford, Rihanna and Simon Cowell have all become devotees of one of the hottest new health and beauty trends around…Rihanna even tweeted a shot of herself getting the treatment! You might ask, Since when did an IV drip become a health and beauty tool? I know I did. Actually, the concept isn’t new: It was created by a medical doctor and has long been offered by holistic practitioners.

When I first heard about Micro-needling, I thought, “Stick 1000 needles into my face? No way!”  But then, my inner beauty junkie—and my curiosity—got the better of me.  If you tell me I’m going to look younger…I’ve GOT to know more!

A brand is the words, images, thoughts and feelings that come to mind when someone thinks about you, or interacts with you and your business in some way. It’s the real estate about you in someone else’s heart and mind. Most spa owners are very clear about their brand when they first open, but over time, as businesses evolve (i.e. services, products and staff change), the brand’s original concept can dilute and the message you want to deliver is not always the message your clients are getting. It’s at this point when your brand may just need a reboot. 

Everywhere you look you see products labeled as green, eco-friendly, sustainable, non-toxic, organic and natural. Spas are easily following this trend because guests want holistic treatments and natural products. So how do spas make small eco-friendly changes? It’s not as hard as you think and you don’t have to pay a fortune to do it. If you’re spa is up and running here are some ideas to help you make those baby steps that will bring you huge benefits in the future. 

“At the end of the day people won’t remember what you said or did, they’ll remember how you made them feel.”  No less a philosopher than Maya Angelou made that wise observation about one of life’s truisms. And nowhere is that wisdom more true than in a profession dedicated to giving people a boost in appearance, confidence and self-esteem.

When it comes to marketing your brand, conversation is more than just an art: Knowing how to engage clients/patients with the right dialogue is often the tipping point between spot-on communication or muddled messaging for your business.

DryBar, SoulCycle, Skin Laundry…What do these three diverse brands all have in common? A very recognizable culture. They created their own systems and introduced a very specific methodology. Clients not only quickly adapted, but embraced the brand. Now their operations are identifiable as uniquely their own. Simply mention the name—DryBar, SoulCycle, Skin Laundry—and consumers know instantly what to expect from their signature culture.