“At the end of the day people won’t remember what you said or did, they’ll remember how you made them feel.”  No less a philosopher than Maya Angelou made that wise observation about one of life’s truisms. And nowhere is that wisdom more true than in a profession dedicated to giving people a boost in appearance, confidence and self-esteem.

When it comes to marketing your brand, conversation is more than just an art: Knowing how to engage clients/patients with the right dialogue is often the tipping point between spot-on communication or muddled messaging for your business.

It’s been said that information is power, and the more you tell, you more you sell. Content is another key brand touch point for your business: Every news bite, commentary, photo or bit of factual material you send out should carry your unique branding signature. 

DryBar, SoulCycle, Skin Laundry…What do these three diverse brands all have in common? A very recognizable culture. They created their own systems and introduced a very specific methodology. Clients not only quickly adapted, but embraced the brand. Now their operations are identifiable as uniquely their own. Simply mention the name—DryBar, SoulCycle, Skin Laundry—and consumers know instantly what to expect from their signature culture. 

Jeff Bezos, founder and CEO of Amazon, defines a brand as “…what other people say about you when you’re not in the room.” The words, images, thoughts or feelings someone has when they think of you and your business--that, in a nutshell, is your brand.